1. The BBC's Creative Future
'Music'
•Personalisation and immediacy are going to be critical on
broadband, mobile and podcasting.”
The BBC are becoming increasingly aware of non-linear
medias and are therefore preparing for a future of audience
choice against a set structure.
• “Commissioning and promoting new music.”
The BBC feel it is important to commission and promote new
music and musical talent as part of their entertain, educate
and inform moto.
• Develop existing output.
Build on platforms that are already successfully bringing
music to the public