The document proposes a new Spanish television show called "Hilda" hosted by Hilda Rabilero, a popular Cuban television personality who exiled to the US. The one-hour variety show would feature celebrity interviews, cooking segments, and product placements. It aims to appeal to Hispanic women aged 25-54 and premiere on Sundays at 6pm on Gentv channel 8. The show hopes to become a major hit through an advertising campaign and promotional support from the network.

1. Hilda Presented for Consideration to: YOUR COMPANY LOGO (NAME) HERE by Aquarius Enterprises

2. Hilda Spanish Television’s Next BIG Hit Show Filmed in South Beach

4. To provide South Florida Hispanic viewers with a dynamic, fresh, variety program that is both entertaining and informative. To offer the audience a “star” quality host together with a broad range of interesting guests. To provide advertisers with a powerful marketing platform that is credible, flexible and effective. This compelling, contemporary program offers advertisers product placement, “star” endorsement from Hilda, and commercial placement in an inviting and warm home setting. Hilda

7. “ HILDA’S ” magazine format offers Hilda the opportunity to invite to the program, to chat with her in a warm informal manner, a wide variety of personalities. People who have something interesting to contribute to the program. Contemporary personalities that the audience wants to see! Each program will feature interviews and coverage of the local arts and entertainment scene. While the majority of guests will be from the Hispanic community, notables from other communities will be invited as well. Hilda

10. Aquarius Enterprises will - working closely with GevTV - plan, create and implement an aggressive multi-media advertising and promotional campaign to support the program. The major thrust of the campaign will be to introduce, to the Hispanic television audience the program, its host, guest lineup, program time and local station channel position. An important element of the program’s promotional effort will be the creative use of internet based social networks (Hilda’s Facebook page, Twitter, etc.) and, importantly, an attractive, interactive presence on the GenTV web site To assure success GenTV will be asked to provide promotional support for HILDA by producing and airing a saturation schedule of promos for the first six weeks of the program. These promos will be scheduled during the highest rated prime time shows. After the initial period, GenTV will maintain a sustaining schedule of promotional announcement for the show. Hilda

11. A Fresh, New Approach to a Proven Format In-Program Product Integration Multi-Platform Reach Well-known and Experienced Program Host Quality Production Values Direct Sales Potential Hilda

12. We look forward to joining hands With Badia Spices In Spanish television’s Next BIG Hit Show: ‘ HILDA’’ Sundays from 6pm to 7pm on Gentv, Channel 8.

14. PRODUCTION OF A 30 SECOND COMERCIAL SPOT WITH 2 MONTHS OF ADVERTISING: $975 PRODUCTION OF A 60 SECOND COMERCIAL SPOT WITH 2 MONTHS OF ADVERTISING: $2,500 SPONSORSHIPS Hilda