1. FRONT ARENA
RETAIL BRokERAgE
Build a better internet brokerage
The online services you offer your retail customers will stand or fall by easily identifiable
qualities. Can you offer a straightforward efficient user experience? Can you be sure
of robustness and high performance, even at peak times? Do you have a cost-effective
maintenance model?
Front Arena gives you the tools to build an internet brokerage that will comfortably
pass these tests:
• uild websites that deliver rich resources to your customers, with fast access to
B
execution across multiple markets.
• perate on a platform with proven robustness and performance and extensive
O
market access.
• Counter the challenges of regulation and liquidity with controlled maintenance costs.
If you are looking to establish an online brokerage or your existing service is creaking
under the weight of extensive maintenance costs, Front Arena has the answers. It is the
proven environment for building and running effective online services.
High-performance validation
By decoupling your order validation from the back office, you can give your customers true
real-time trading. Front Arena’s advanced pre-trade risk/validation engine simulates worst-case
scenarios for clients’ positions and orders at order entry. This provides cross-asset validation with
real-time margin-requirement calculations for derivatives across multiple currencies. Performance-
tuned, the validation engine continues to offer real-time protection, even during peak periods.
Proven
Front Arena can handle transactions securely
over the internet, even with very large numbers
of users and transactions. Current installations
comfortably service in excess of 200,000 users
and around 10,000 simultaneous logins. These
are able to process tens of thousands of orders
within minutes at market open.
A client router dispatch mechanism controls user
connection to a cluster of databases, ensuring
redundancy, upgradability and scalability. Front
Arena’s architecture ensures that you are
prepared for future growth.
Continuously upgraded to exploit technological
advances over the past 10 years, Front Arena
benefits from production maturity. The online Reduce Time to Market – offer your retail customers
our out-of-the-box Java™ trading environment.
service is powerful, proven and reliable.
www.sungard.com/nextgenerationtrading

2. www.sungard.com/nextgenerationtrading
Rich content Do more with less
Our dynamic toolkit enables you to build Your online orders flow into Front Arena’s
websites that offer your clients rich content Internal Market – the central hub for all
for decision-making and you the ability to incoming orders and real-time market data.
go straight to market. The highly flexible Rules Engine has access to
all this data. Consequently, you can successfully
Offer direct and indirect market access to
automate more of your order flow, with the
the world’s leading exchanges and MTFs.
ability to split orders between markets or
Provide market prices, charts, news and more
between internal and external destinations.
to create an environment that encourages
client loyalty – a place where they can take Additionally, Front Arena comfortably handles
positions, monitor profit and loss and value your order management across currencies and
their portfolios. across assets. This gives you the ability to offer
markets in OTC instruments or you can create
And you have total flexibility to apply your
your own structured products based on any
own brand guidelines and create a powerful
instruments that can be packaged on a Price
visual style that reinforces your institution’s
x Quantity basis.
core values.
And you can complement your online trading
At the same time you can have full control
with desk-based trading. Because the Internal
of limits to ensure that you are protected.
Market provides your sales desks with a
consolidated view of all markets and incoming
Rapid time to market orders, your sales desks can manage large
Perhaps you need to get up and running orders or view client portfolios and execute
quickly: with pre-built Java™ components to on those positions.
handle all the key brokerage tasks, you can Cost-efficient processing is about more
launch a robust professional online service than order flow. Easy interfaces ensure
in the minimum possible time. you can connect Front Arena to other key
We’ll give you everything you need – trade applications. This enables you to exchange
tickets, order limits, portfolio valuations information seamlessly, automatically pass
and more. data to payments systems for cash
management or pass core transaction
details downstream for smooth and efficient
confirmations and settlement.
© 2009 SunGard
SunGard, SunGard Front Arena and the SunGard logo are trademarks or registered trademarks of SunGard Data Systems Inc. or its
subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.