The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.