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ISV and Developer Relations

Maximise Your Relationship with IBM
SAAS & Cloud

Welcome to the IBM Innovation
Centre, Dublin.



IIC Dublin, 20th May 2009




                                                 © 2009 IBM Corporation
ISV and Developer Relations




2    Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009   © 2009 IBM Corporation
ISV and Developer Relations

     What’s in store today?
     A quick look at this morning’s content

    10.00   Welcome, Introduction to IDR & Innovation Centres
            Noel Crawford – IDR Manager, IBM in Ireland.
    10.30   IBM PartnerWorld Industry Networks Overview
            Joanne Stanley – IDR Marketing Manager
    11.00   Tea & Coffee Break
    11.15   IBM Software as a Service
            Simon Baker - Business Development Manager,
             IDR Northern Europe.
    12.00   IBM Cloud Computing
            Dr.Pol MacAonghusa – CTO, Emerging
            Technology Incubation Centre.
    12.45   Q&A with presenters & Interactive
            Discussion
    13:00 Networking Lunch
    13:45 Break outs and PartnerWorld desk available
            to all

3                    Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009   © 2009 IBM Corporation
ISV and Developer Relations

IBM Innovation Centre, Ireland
Noel Crawford
IBM Innovation Centre & IDR Manager
Ireland




IIC Dublin, 20th May 2009




                                                 © 2009 IBM Corporation
ISV and Developer Relations

    IBM ISV & Developer Relations:
    Innovation powered by community
     In IDR we create sustainable business and technology innovation for our
      clients through our technology offerings and our collaboration with and
                              between our ecosystem.


                                                                   ► Building skills across the
                PartnerWorld
              Industry Networks                                      community and around the
                                                                     globe

                                                                   ► Enabling anytime,
                                                                     anywhere collaboration
                                                                     across the community
    IBM Academic                   developerWorks
      Initiative
                                                                   ► Staying at the forefront of
                                                                     global change
             IDR Ecosystem

5             Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009           © 2009 IBM Corporation
5
ISV and Developer Relations

       The ISV landscape is shifting:
        Consolidation - high market penetration - competing business models

                                                 How can IBM help?
        IDR provides timely, relevant and EFFECTIVE support for ISVs facing rapidly
                         developing local and global marketplaces

        Market Forces                                    ISV Response                           How IBM Helps

    Demand for new
                                      ISVs evaluating/adopting SaaS model                   Enable transformation to new
    technologies & business
                                                                                            models like SaaS
    models

                                      Funding shifts from application software to new
                                                                                            Improve ISV technical skills
    VC funding shifts                 technology models and geographies; VC start-ups
                                                                                            and capabilities
                                      mushrooming in secondary markets


    Globalization and emerging        ISVs seek expansion into new geographies,             Increase ISV go-to-market
    growth markets                    customers, adjacent industries                        capabilities


                                                                                            Drive expansion with
                                      ISVs seek to acquire or align with major technology
    Consolidation                                                                           collaboration and global
                                      partners
                                                                                            reach



6                    Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009                       © 2009 IBM Corporation
6
ISV and Developer Relations



         Innovation Centre Mission
     “Assist Business Partners in developing skills and
    delivering solutions through education, briefings, and
       on-site and remote access to design, architect,
    scalability testing, porting and enablement services”




                                                                              a Decade of working Together



7          Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009                 © 2009 IBM Corporation
ISV and Developer Relations
                                                                              HELSINKI
Current locations and projects in progress:                                                                                  Full Service
                                                                                                         MOSCOW            IBM Innovation
                                                                                                                            Centre (Hub)
                                                                  STOCKHOLM
                                                   OSLO
                                                                                                                           IBM Innovation
                                                                                                                            Centre (Base)

                                                                                                                           IBM Innovation
                                                                                                                          Centre (Satellite)
                                       COPENHAGEN
                                                                                                                            eArchitects /
                                                                                               KIEV                           Events
                                                                               WARSAW
                                      HAMBURG                                                                                Partnership
                                                             BERLIN
     DUBLIN                                                                                                               Solutions Centres
                         AMSTERDAM
                                               DUSSELDORF                                                                 Centre Project in
                                                                 PRAGUE                                                      progress
              HURSLEY             FRANKFURT
                                                                          BRATISLAVA

                                     STUTTGART
                                      STUTTGART                                 BUDAPEST
                                                             MUNICH
                          PARIS
                                                                                   BUCHAREST
                                         ZURICH

                                              MILAN
                                                                                                      ISTANBUL
                                                                                                                                KARACHI


                                                  LA GAUDE                                                                        DUBAI


                        BARCELONA
                                                                                                                      TEL AVIV
        MADRID



                                                                                                                  CAIRO


                                       SOUTH AFRICA



 8                          Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009                       © 2009 IBM Corporation
ISV and Developer Relations




          Building
           Applications

    IBM Innovation Centres
    Onsite (specific local skills) and remote access to:
      Architecture, design & consulting support
      Porting, migration and testing hands-on assistance
      Testing – performance, scalability etc
      Multi-product integration activities including proofs of
      concepts, performance & scalability testing
      ‘Ready for’ validation processes
      Latest hardware, software and development tools
                                                    ibm.com/partnerworld/iic
9             Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009   © 2009 IBM Corporation
ISV and Developer Relations




          Building Skills



                                                                                   Flexible learning
     Business Partner Education -Classroom
     workshops and seminars
     Latest Technology
     Virtual instructor-led workshops
     developerWorks Live! Briefings & IBM
     Academic Initiative events
     Online self-paced education
     Podcasts
     One-on-one mentoring / consulting


10              Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009       © 2009 IBM Corporation
ISV and Developer Relations




         Marketing and Sales



     ► Marketing       Resource Managers
     ► Client   Events Package
     ► Sales    Linkage/Closure Activities
     ► Demonstration             Facilities
     ► Showcase         Labs
     ► IBM   Innovation Centre Suites
     ► Centre    tours
                                                                   Accelerate your sales cycle
     ► Success       stories
11              Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009          © 2009 IBM Corporation
ISV and Developer Relations




         Collaboration




     ► Seminar  “Maximize your
       Relationship with IBM”

     ► Industry    Network Connection events

     ► “Connect      to Win” Executive Events

     ► User   group meetings

                                                                           Enabling anytime, anywhere
                                                                              collaboration

12             Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009              © 2009 IBM Corporation
ISV and Developer Relations



     Innovation Centres:
        ”Physical Portal” (shop front) for
      collaboration and innovation
        Local access to global / central
      resources (language and culture)
       Development lifecycle technical
      enablement and support
        Focus leveraging each other’s
      core capabilities (ISV & IBM)


13          Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009   © 2009 IBM Corporation
ISV and Developer Relations


Business Innovation & Incubation Centre


                                                                            Draws On;
                                                                                Global EBOs
                                                                                VC /R&D Teams
                                                                                Ireland Eco System
                                                                                Universities



                                                                            Proof Points;
                                                                                RFID CoE
                                                                                Datacentre Services
                                                                                Mobile Health
                                                                                Cloud
                                                                                WM CoE
                                                                                GS CoE



14       Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009                      © 2009 IBM Corporation
ISV and Developer Relations




         Thank you!




                              © 2009 IBM Corporation

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  • 1. ISV and Developer Relations Maximise Your Relationship with IBM SAAS & Cloud Welcome to the IBM Innovation Centre, Dublin. IIC Dublin, 20th May 2009 © 2009 IBM Corporation
  • 2. ISV and Developer Relations 2 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 3. ISV and Developer Relations What’s in store today? A quick look at this morning’s content 10.00 Welcome, Introduction to IDR & Innovation Centres Noel Crawford – IDR Manager, IBM in Ireland. 10.30 IBM PartnerWorld Industry Networks Overview Joanne Stanley – IDR Marketing Manager 11.00 Tea & Coffee Break 11.15 IBM Software as a Service Simon Baker - Business Development Manager, IDR Northern Europe. 12.00 IBM Cloud Computing Dr.Pol MacAonghusa – CTO, Emerging Technology Incubation Centre. 12.45 Q&A with presenters & Interactive Discussion 13:00 Networking Lunch 13:45 Break outs and PartnerWorld desk available to all 3 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 4. ISV and Developer Relations IBM Innovation Centre, Ireland Noel Crawford IBM Innovation Centre & IDR Manager Ireland IIC Dublin, 20th May 2009 © 2009 IBM Corporation
  • 5. ISV and Developer Relations IBM ISV & Developer Relations: Innovation powered by community In IDR we create sustainable business and technology innovation for our clients through our technology offerings and our collaboration with and between our ecosystem. ► Building skills across the PartnerWorld Industry Networks community and around the globe ► Enabling anytime, anywhere collaboration across the community IBM Academic developerWorks Initiative ► Staying at the forefront of global change IDR Ecosystem 5 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation 5
  • 6. ISV and Developer Relations The ISV landscape is shifting: Consolidation - high market penetration - competing business models How can IBM help? IDR provides timely, relevant and EFFECTIVE support for ISVs facing rapidly developing local and global marketplaces Market Forces ISV Response How IBM Helps Demand for new ISVs evaluating/adopting SaaS model Enable transformation to new technologies & business models like SaaS models Funding shifts from application software to new Improve ISV technical skills VC funding shifts technology models and geographies; VC start-ups and capabilities mushrooming in secondary markets Globalization and emerging ISVs seek expansion into new geographies, Increase ISV go-to-market growth markets customers, adjacent industries capabilities Drive expansion with ISVs seek to acquire or align with major technology Consolidation collaboration and global partners reach 6 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation 6
  • 7. ISV and Developer Relations Innovation Centre Mission “Assist Business Partners in developing skills and delivering solutions through education, briefings, and on-site and remote access to design, architect, scalability testing, porting and enablement services” a Decade of working Together 7 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 8. ISV and Developer Relations HELSINKI Current locations and projects in progress: Full Service MOSCOW IBM Innovation Centre (Hub) STOCKHOLM OSLO IBM Innovation Centre (Base) IBM Innovation Centre (Satellite) COPENHAGEN eArchitects / KIEV Events WARSAW HAMBURG Partnership BERLIN DUBLIN Solutions Centres AMSTERDAM DUSSELDORF Centre Project in PRAGUE progress HURSLEY FRANKFURT BRATISLAVA STUTTGART STUTTGART BUDAPEST MUNICH PARIS BUCHAREST ZURICH MILAN ISTANBUL KARACHI LA GAUDE DUBAI BARCELONA TEL AVIV MADRID CAIRO SOUTH AFRICA 8 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 9. ISV and Developer Relations Building Applications IBM Innovation Centres Onsite (specific local skills) and remote access to: Architecture, design & consulting support Porting, migration and testing hands-on assistance Testing – performance, scalability etc Multi-product integration activities including proofs of concepts, performance & scalability testing ‘Ready for’ validation processes Latest hardware, software and development tools ibm.com/partnerworld/iic 9 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 10. ISV and Developer Relations Building Skills Flexible learning Business Partner Education -Classroom workshops and seminars Latest Technology Virtual instructor-led workshops developerWorks Live! Briefings & IBM Academic Initiative events Online self-paced education Podcasts One-on-one mentoring / consulting 10 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 11. ISV and Developer Relations Marketing and Sales ► Marketing Resource Managers ► Client Events Package ► Sales Linkage/Closure Activities ► Demonstration Facilities ► Showcase Labs ► IBM Innovation Centre Suites ► Centre tours Accelerate your sales cycle ► Success stories 11 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 12. ISV and Developer Relations Collaboration ► Seminar “Maximize your Relationship with IBM” ► Industry Network Connection events ► “Connect to Win” Executive Events ► User group meetings Enabling anytime, anywhere collaboration 12 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 13. ISV and Developer Relations Innovation Centres: ”Physical Portal” (shop front) for collaboration and innovation Local access to global / central resources (language and culture) Development lifecycle technical enablement and support Focus leveraging each other’s core capabilities (ISV & IBM) 13 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 14. ISV and Developer Relations Business Innovation & Incubation Centre Draws On; Global EBOs VC /R&D Teams Ireland Eco System Universities Proof Points; RFID CoE Datacentre Services Mobile Health Cloud WM CoE GS CoE 14 Maximise Your Relationship with IBM – Dublin IIC – May 20th 2009 © 2009 IBM Corporation
  • 15. ISV and Developer Relations Thank you! © 2009 IBM Corporation