SlideShare a Scribd company logo
1 of 30
Now Is Gone February 21, 2008
Part I: Why Should You Care?
What Hath Web 2.0 Wrought?
 
Adoption Hits Early Majority Phase
Cisco’s Marketing Effort
McKinsey Global Survey Shows  Businesses Are Engaging in Social Media
Impact on PR  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part II: New Media Ready?
The New Set of Stakeholders
Necessary Steps to  Get Ready for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Case Study ,[object Object],[object Object]
Southwest Airlines Case Study
Part III: Building a Successful New Media Effort
Research: Focus on the  Community’s Interests Research: Technorati, del.icio.us, StumbleUpon and Digg Identify the social network  Back Channel Read and participate Identify top market concerns and issues
NEW: Outcomes  and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Editorial Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who and What ,[object Object],[object Object],[object Object],[object Object]
Compel Stakeholders with  Great Content Every Time!!!
Case Studies ,[object Object],[object Object]
Promoting Your Effort
Engaging Your Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-Cola Virtual Thirst
SeaWorld Case Study
Geez. Politics! ,[object Object],[object Object]
Evolving Your  Social Media Effort
Think Liquid
Seven Principles of  Community Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GM’s Reinvigorated Effort
Thank you ,[object Object]

More Related Content

What's hot

PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
Stephen Waddington
 
Professional digital strategy
Professional digital strategyProfessional digital strategy
Professional digital strategy
Bala Iyer
 
Ce lunch and learn aug 13 2013
Ce lunch and learn aug 13 2013Ce lunch and learn aug 13 2013
Ce lunch and learn aug 13 2013
Greg Moore
 
Current state of online comms informal talk deck
Current state of online comms informal talk deckCurrent state of online comms informal talk deck
Current state of online comms informal talk deck
Ged Carroll
 
Michigan Advantage campaign
Michigan Advantage campaignMichigan Advantage campaign
Michigan Advantage campaign
Ragina
 
How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social Media
Atlas Integrated
 
Ei social media-event_05.03.13
Ei social media-event_05.03.13Ei social media-event_05.03.13
Ei social media-event_05.03.13
Andrew Henderson
 

What's hot (18)

PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
PESO primer for public relations: getting to grips with Paid, Earned, Shared ...
 
7 Steps To Planning And Executing A Social Media Initiative2161
7 Steps To Planning And Executing A Social Media Initiative21617 Steps To Planning And Executing A Social Media Initiative2161
7 Steps To Planning And Executing A Social Media Initiative2161
 
Facebook Groups for Generating Connections, Insights & Sales
Facebook Groups for Generating Connections, Insights & SalesFacebook Groups for Generating Connections, Insights & Sales
Facebook Groups for Generating Connections, Insights & Sales
 
Financial planning in a digital era
Financial planning in a digital eraFinancial planning in a digital era
Financial planning in a digital era
 
Social media governance
Social media governance Social media governance
Social media governance
 
Professional digital strategy
Professional digital strategyProfessional digital strategy
Professional digital strategy
 
Ce lunch and learn aug 13 2013
Ce lunch and learn aug 13 2013Ce lunch and learn aug 13 2013
Ce lunch and learn aug 13 2013
 
Current state of online comms informal talk deck
Current state of online comms informal talk deckCurrent state of online comms informal talk deck
Current state of online comms informal talk deck
 
Social Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity ForumsSocial Business at Executing Social Media by Acuity Forums
Social Business at Executing Social Media by Acuity Forums
 
Michigan Advantage campaign
Michigan Advantage campaignMichigan Advantage campaign
Michigan Advantage campaign
 
Using Social Media for Member Communications
Using Social Media for Member CommunicationsUsing Social Media for Member Communications
Using Social Media for Member Communications
 
An ROI framework for a brand's social media activity
An ROI framework for a brand's social media activityAn ROI framework for a brand's social media activity
An ROI framework for a brand's social media activity
 
VCU MASC 491 Lecture 2
VCU MASC 491 Lecture 2VCU MASC 491 Lecture 2
VCU MASC 491 Lecture 2
 
Planning an Effective Social Media Strategy for Your Next Event
Planning an Effective Social Media Strategy for Your Next EventPlanning an Effective Social Media Strategy for Your Next Event
Planning an Effective Social Media Strategy for Your Next Event
 
Leveraging Your Credit Union's Social Media & Community Programs: Part 2
Leveraging Your Credit Union's Social Media & Community Programs: Part 2Leveraging Your Credit Union's Social Media & Community Programs: Part 2
Leveraging Your Credit Union's Social Media & Community Programs: Part 2
 
How to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social MediaHow to Build a Brand in the Age of Social Media
How to Build a Brand in the Age of Social Media
 
Social Media Successful Habits
Social Media Successful HabitsSocial Media Successful Habits
Social Media Successful Habits
 
Ei social media-event_05.03.13
Ei social media-event_05.03.13Ei social media-event_05.03.13
Ei social media-event_05.03.13
 

Similar to Now Is Gone Prsa2 21

Social Media and Volunteers in a Health Context
Social Media and Volunteers in a Health ContextSocial Media and Volunteers in a Health Context
Social Media and Volunteers in a Health Context
Volunteer Toronto
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
Web.com
 
Social Media and Collaboration
Social Media and CollaborationSocial Media and Collaboration
Social Media and Collaboration
Allyis
 

Similar to Now Is Gone Prsa2 21 (20)

Kick ass social media strategy to win elections
Kick ass social media strategy to win electionsKick ass social media strategy to win elections
Kick ass social media strategy to win elections
 
Integrating social media and getting leadership buy in
Integrating social media and getting leadership buy in Integrating social media and getting leadership buy in
Integrating social media and getting leadership buy in
 
Social Media and Volunteers in a Health Context
Social Media and Volunteers in a Health ContextSocial Media and Volunteers in a Health Context
Social Media and Volunteers in a Health Context
 
AMA B2B SIG 1-20- 09
AMA B2B SIG 1-20- 09AMA B2B SIG 1-20- 09
AMA B2B SIG 1-20- 09
 
Social Media For Social Good Class 3.3.09
Social Media For Social Good Class 3.3.09Social Media For Social Good Class 3.3.09
Social Media For Social Good Class 3.3.09
 
Social Media - Strategies and Case Studies
Social Media - Strategies and Case StudiesSocial Media - Strategies and Case Studies
Social Media - Strategies and Case Studies
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
 
Social Media overview
Social Media overviewSocial Media overview
Social Media overview
 
Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relations
 
Chapter 4 social media in public relations
Chapter 4  social media in public relationsChapter 4  social media in public relations
Chapter 4 social media in public relations
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
 
Elemental Pizza Social Media Strategy
Elemental Pizza Social Media StrategyElemental Pizza Social Media Strategy
Elemental Pizza Social Media Strategy
 
Social Media and Collaboration
Social Media and CollaborationSocial Media and Collaboration
Social Media and Collaboration
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Heartland deck
Heartland deckHeartland deck
Heartland deck
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 

Recently uploaded

Zepto Case study(On Track to Profitability).pptx
Zepto Case study(On Track to Profitability).pptxZepto Case study(On Track to Profitability).pptx
Zepto Case study(On Track to Profitability).pptx
aryan963438
 
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
indexPub
 
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
atedyxc
 
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
atedyxc
 
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
pillahdonald
 
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
dembeshamira9
 
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
atedyxc
 
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
atedyxc
 
State Space Tutorial.pptxjjjjjjjjjjjjjjj
State Space Tutorial.pptxjjjjjjjjjjjjjjjState Space Tutorial.pptxjjjjjjjjjjjjjjj
State Space Tutorial.pptxjjjjjjjjjjjjjjj
joshuaclack73
 
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
atedyxc
 
Rapport annuel de Encevo Group pour l'année 2023
Rapport annuel de Encevo Group pour l'année 2023Rapport annuel de Encevo Group pour l'année 2023
Rapport annuel de Encevo Group pour l'année 2023
Paperjam_redaction
 

Recently uploaded (20)

Zepto Case study(On Track to Profitability).pptx
Zepto Case study(On Track to Profitability).pptxZepto Case study(On Track to Profitability).pptx
Zepto Case study(On Track to Profitability).pptx
 
how do i convert pi coins to usdt easily.
how do i convert pi coins to usdt easily.how do i convert pi coins to usdt easily.
how do i convert pi coins to usdt easily.
 
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
GLOBAL RESEARCH TREND AND FUTURISTIC RESEARCH DIRECTION VISUALIZATION OF WORK...
 
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
一比一原版(WashU毕业证书)圣路易斯华盛顿大学毕业证成绩单学位证书
 
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
一比一原版(KPU毕业证书)昆特兰理工大学毕业证成绩单学位证书
 
Top 5 Asset Baked Tokens (ABT) to Invest in the Year 2024.pdf
Top 5 Asset Baked Tokens (ABT) to Invest in the Year 2024.pdfTop 5 Asset Baked Tokens (ABT) to Invest in the Year 2024.pdf
Top 5 Asset Baked Tokens (ABT) to Invest in the Year 2024.pdf
 
Falcon Invoice Discounting: Boost Your Cash Flow Effortlessly
Falcon Invoice Discounting: Boost Your Cash Flow EffortlesslyFalcon Invoice Discounting: Boost Your Cash Flow Effortlessly
Falcon Invoice Discounting: Boost Your Cash Flow Effortlessly
 
How do I sell my Pi Network currency in 2024?
How do I sell my Pi Network currency in 2024?How do I sell my Pi Network currency in 2024?
How do I sell my Pi Network currency in 2024?
 
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
Top^Clinic Soweto ^%[+27838792658_termination in florida_Safe*Abortion Pills ...
 
Economics - Development 01 _ Handwritten Notes.pdf
Economics - Development 01 _ Handwritten Notes.pdfEconomics - Development 01 _ Handwritten Notes.pdf
Economics - Development 01 _ Handwritten Notes.pdf
 
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
Abortion pills in Bahrain(+27737758557)Mifepristone and Misoprostol kit avail...
 
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
一比一原版(BU毕业证书)波士顿大学毕业证成绩单学位证书
 
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
一比一原版(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单学位证书
 
How can I withdraw my pi coins to real money in India.
How can I withdraw my pi coins to real money in India.How can I withdraw my pi coins to real money in India.
How can I withdraw my pi coins to real money in India.
 
20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
 
State Space Tutorial.pptxjjjjjjjjjjjjjjj
State Space Tutorial.pptxjjjjjjjjjjjjjjjState Space Tutorial.pptxjjjjjjjjjjjjjjj
State Space Tutorial.pptxjjjjjjjjjjjjjjj
 
New Stratus Corporate Presentation May 2024
New Stratus Corporate Presentation May 2024New Stratus Corporate Presentation May 2024
New Stratus Corporate Presentation May 2024
 
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
一比一原版(SFU毕业证书)西蒙菲莎大学毕业证成绩单学位证书
 
Rapport annuel de Encevo Group pour l'année 2023
Rapport annuel de Encevo Group pour l'année 2023Rapport annuel de Encevo Group pour l'année 2023
Rapport annuel de Encevo Group pour l'année 2023
 
Canvas Business Model Infographics by Slidesgo.pptx
Canvas Business Model Infographics by Slidesgo.pptxCanvas Business Model Infographics by Slidesgo.pptx
Canvas Business Model Infographics by Slidesgo.pptx
 

Now Is Gone Prsa2 21