1. MKTG 501/551Marketing ManagementB2C Product - Chevrolet Volt Anna Fedotkina BirkanIcacan Cihan Gursoy EserYohay M. HakanÇakmakci

2. Introduction Chevrolet Volt electric car runs independently from gasoline first entering automobile in the market

3. Consumer Behavior Facts: Most of the people in Turkey drive cars Most of them aren’t using hybrid or electric cars They pay a large amount of money for gas regularly Perception of electric cars: Luxury Not reliable

4. Competition Traditional cars: Gasoline cars LPG cars Diesel cars Hybrid cars Potential electric cars

6. Segmentation

7. Targeting

8. Positioning Motto: Smooth driving experience with lowest fuel expenditure

9. Differentiation

10. Product

11. Price

12. Promotion Acts: Billboardson gas station exits: “Tired of paying for gas? Switch to Chevrolet Volt and start to save!” Competitionon the website: “What can you do with the monthly fuel expenditure?” PR: Newspapers, magazines, Internet blogs and TV news TV and Radio Advertisements Social Media: + High VOLTage Test Drive Days

13. Place Futuristic Showrooms: Where mid-level people live E.g. Caddebostan, Kadiköy, Beşiktaş, Mecidiyeköy

15. Thank you for listening