2. Social Phenomena.. Living in the era of Communication Human “Beings”-- wedded with Gadgets… Life/Work style balance challenges Children are exposed to Information exchange at the early age Security threats..beyond human intelligence Constant peer-pressure At the same time…….
3. Current Trends… We are living in Global Knowledge Village Access to Global Information at ease Family Life Standard Improved Extra Money is available for disposal Single child Family General Awareness is increasing Next generation is smart tech geeks At the same time…….
4. Moving away from Community.. Increased work pressure Women has become center of family income Less time for “Individuals” Children are missing “Social and Cultural Values” Traditional Religious Gurus and their institutions has lost importance! Next Generation Gurus gaining importance In a nut shell…”void exists in social media”…
5. Missing Link in Social Media.. There is a strong need for bondage within community. Respect to the individual “views” Free Forum to express the views Move from information sharing to Knowledge sharing society Build a “Knowledge Based” community and stay in touch in “Real Time” Wisdom is the future! How do we achieve this?....
6. Community Services is the Mantra! Build a “Community Services knowledge Highway” Deliver the Knowledge “direct to the consumer” Deliver the right content at right CONTEXT Stimulate and Regulate the Community Services Only relevant information to the relevant people Secure the Common Community Interest Protect the Community Identity Establish, Connect and Complete How do we do that?......
8. Objective of the Model Create a “Co-Creation Service Enabled Model” eco system. Share the profit “across” the eco-system including the “end user”. Create a “end user” centric model so that end user retention is part of the model.
9. Benefits of the Model Since it is end-user centric model based on Community Services end user churn rate can be guaranteed. (Consumer stickiness to the services of their choice) Consumer get a chance to share the “profit” for his part of the IP contribution (For Example, if consumer registers his personal details in a web site, today he is not getting any financial benefits, why?)
10. Contd…. ABC Organisation can get the domain knowledge of the various Community Services and hence ABC can create a products and services which address the community services needs rather than technology and market needs alone.
11. Contd…. Create a services bundle which is “Context” specific rather than content specific and build “IP” around the Context.
12. Spectrum of Co-creation Experience (Source: The Future Of Competition from C.K. Prahalad) Co-Creation Experience Firm and Consumer (one to tone) Increasing Complexity of the consumer-Firm Interaction Increasing uniqueness value Variety Of Co-Creation Experience Firm and Consumer Communities (One to Many) Personalization of the Co-Creation Experience Multiple Firms and Multiple Communities (Many to many)
13. Consumer Profit Centric Model Nodal Firm Individual Customer Consumer Communities Nodal Firm Nodal Firm Nodal Firm “Future of Competition lies, in altogether new approach based on “an individual-centered co-creation of value between consumer and companies” –by CKP in his The Future Of Competition. Network of echo system
14. Benefits to Eco System Partners Revenue sharing for only what they serve Access to Various Community Part of the Technology and Service Domain (hence high visibility) Knowledge sharing Wider Reach
15. Benefits to end user Revenue sharing Control over the “desired service type” Center of the Technology and Service Provider Domain (hence high visibility and high “esteem”-he feels proud and honored for his contribution) Knowledge sharing Wider Reach (Global Community)
16. So do what? Develop a eco system. (Identify all the players) Sign an MOU for Partnership, specifically identify the area of working. Start a Pilot Program. After pilot is successful launch the Production services.
