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“ Radio Reborn” presentation for: Lee Tyler Music Identity Manager Fresh Media Now (917) 282-6285 [email_address] FreshMediaNow.com (917) 282-6285

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“ Radio Reborn”… <ul><li>A community project amongst the advertising and music industries to create a music soundtrack for a brand. </li></ul><ul><li>Our music collection is the source of every single song ever recorded; choose from Frank Sinatra, The Beatles, Michael Jackson, and the list goes on. </li></ul><ul><li>Prospective clients are brands with marketing budgets that exceed $1.2 million annually. </li></ul><ul><li>Societal support comes from people who love music. (90% of America listens to the radio. Scarborough, Spring 2009 ) </li></ul>Phase I: Phase II: <ul><li>Music for retail stores with built in promotional audio ads. </li></ul><ul><li>Generate more income album sales, advertising, etc. </li></ul><ul><li>This project, repeated, is a billion dollar industry. </li></ul>

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<ul><li>Opportunities for Belvedere Vodka… </li></ul><ul><li>Be “the music you listen to before you out” featuring all the iconic musicians among your customers and potentials. </li></ul><ul><li>Be the exclusive vodka with this user controlled technology. </li></ul><ul><li>Lengthen interaction and engagement time to three-hours (see below). </li></ul><ul><li>Every ad can be for the brand, 100% share of voice. </li></ul><ul><li>Sponsorships in liquor stores, bars, restaurants, mobile, & in-car. </li></ul><ul><li>Generate up to $2,500 in free service per month. </li></ul><ul><li>43 million unique visitors over the age of 21. (130 million total) </li></ul>Avg. engagement time is almost 3.5 hours Source: AndoMedia 7/09 FreshMediaNow.com (917) 282-6285

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<ul><li>A case for action… </li></ul><ul><li>Users spend between 2-4 minutes on brand websites. </li></ul><ul><li>Your websites reach under 3,000 unique visitors per month. </li></ul><ul><li>Your brand’s are regarded as iconic. </li></ul>View Belvedere’s working media player at FreshMediaNow.com Belvedere Vodka has four websites, and we can design a music player to fit each. FreshMediaNow.com (917) 282-6285 Tell a friend

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How does this fit into our sites? One link on your website would launch the media player at a web address like http://Belvedere-Vodka.com/Soundtrack For example… “ Music” link in pink launches the digital media player The digital media player below will open and you have all of the controls displayed at the demo at FreshMediaNow.com; including, Fast-forward, artist banning, choice of 3-10 different music channels, etc. Channel descriptions are custom written for the brand (e.g. drinks). Two advertising units that rotate every other song. Both can be video ads. Videos 300x250 Tell a friend

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Skin wraps Immerse one or many pages in a branding and a direct response venue. Wrap at Pandora.com, logo, name and claim, and legal. Page wrap for Last.fm. Music + social media. Malibu’s Songs of the Summer. Custom playlist & wrap. FreshMediaNow.com (917) 282-6285

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Custom branded playlists View our Silk Vodka campaign at accuradio.com /silk . Silk’s custom channels have almost 700 unique listeners. Click-throughs have exceeded 1%. Choices give the user control to listen to their favorite genre of music. They can ban specific artists, and fast-forward. FreshMediaNow.com (917) 282-6285

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Custom branded playlists Custom playlists available for your brand’s site, and on Last.fm, Pandora, AccuRadio, Z100, Lite FM, etc. Custom playlists are created for Silk Vodka, Sobieski, Malibu, Bacardi, Absolut, Bud, Blue Moon, Chili’s, Verizon, & Subway. Absolut drink mixes at Pandora.com Sobieski’s music at Last.fm/music/ Sobieski Music at Bacardi.com, however this is not the recommended execution. Instead, we invite participation from the user. FreshMediaNow.com (917) 282-6285

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Website sponsorships are included CBS Radio includes Last.fm, AOL Radio, and Yahoo’s Launchcast.

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“ Radio Reborn” presentation for: Lee Tyler Music Identity Manager Fresh Media Now (917) 282-6285 [email_address] FreshMediaNow.com (917) 282-6285