U1 Lesson 02

Japanese Word of the Week (8),[object Object],Samui,[object Object],寒い,[object Object],[Sa-moo-ee],[object Object],Samui, desu ne?,[object Object]

Aims & Objectives,[object Object],Aims:,[object Object],Students will understand the differences between market and production research. They will use both to focus upon one product,[object Object],Objectives:,[object Object],All students will identify with 1 form of market and one form of production research,[object Object],Most students will be able to begin to use market and/or production research,[object Object],Some students will be able differentiate between market and production research,[object Object]

Research and Pre-Production,[object Object],18 January 2010,[object Object],Unit 1 Research Techniques for Media Industries,[object Object],Unit 2 Pre-Production for Media Industries,[object Object]

Research Techniques,[object Object],1 Understand the purposes of research in the media industries,[object Object],2 Be able to apply a range of research methods and techniques,[object Object],3 Be able to present results of research.,[object Object]

Pre-Production Techniques,[object Object],1 Understand requirements for production,[object Object],2 Be able to obtain resources for production,[object Object],3 Be able to apply production logistics. ,[object Object]

How Was Last Week’s Task?,[object Object],4Ws and H!,[object Object],Using a game of your choice, go home, play it and blog the pros and cons of playing your chosen game.,[object Object]

My Research,[object Object],What is it? Little Big Planet,[object Object],Where is it set? Some trippy version of Planet Earth,[object Object],Why is it good/bad? Because the repetitive nature can be annoying (I logged it),[object Object],When is it set? No time frame, it’s a continuous cycle of no particular era,[object Object],How is the game made to look or be accessible? The award-winning design is delivered to allow everyone to play. The genre is platformer so it is very accessible!,[object Object],Bafta 2008 – LBP/mm wins award,[object Object]

Task 2 is Due Next Week,[object Object],Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?,[object Object]

Production Research,[object Object],[object Object]

What should the game feel/sound/look/play like?

What is the game about and is it relevant?Production researchers have a general knowledge of stuff. They are well aware of other things in their environment. Don’t attempt production research if you have a limited knowledge of the world around you!,[object Object]

Market Research,[object Object],[object Object]

Truth!Do you like people of all ages? Can you talk to them? Can you keep a conversation going? Can you accurate produce facts and figures?,[object Object]

Activity,[object Object],Read the handout about The Sims – assess the accuracy of the information using some of the traits that production researchers have.,[object Object]

Will Wright’s Research,[object Object],[object Object]

Levelling of existing or similar games on the market

Understanding of audience from previous titles in the franchise

U1 Lesson 02

U1 Lesson 02

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U1 Lesson 02