Why News Releases Fail

Why News Releases Fail & What You Can Do About It! Paul Krupin Direct Contact PR

You wrote an advertisement ,[object Object],[object Object],[object Object],[object Object]

You wrote for a minority ,[object Object],[object Object]

You are the center of attention ,[object Object],[object Object]

You forgot to put the five W’s up front ,[object Object],[object Object]

You didn’t identify the impact on people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You are too wordy and text dense ,[object Object],[object Object],[object Object]

Too much information ,[object Object],[object Object],[object Object]

You pushed corporate brands & logos ,[object Object],[object Object],[object Object]

You sent gobbledeygook ,[object Object],[object Object],[object Object]

You try to get in on someone else’s parade ,[object Object],[object Object],[object Object]

You’re too late ,[object Object],[object Object],[object Object]

You smoked it! ,[object Object],[object Object],[object Object],[object Object]

You identify prior media coverage ,[object Object],[object Object],[object Object]

You are unrealistic ,[object Object],[object Object]

You lack credibility ,[object Object],[object Object]

Poor contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Poor media call for action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You sent the release to the wrong media ,[object Object],[object Object],[object Object]

You expect a media miracle ,[object Object],[object Object],[object Object]

You expect to get rich quick! ,[object Object],[object Object],[object Object]

Look at your breakeven goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Even if you do get publicity ,[object Object],[object Object],[object Object],[object Object]

Sales may not be there ,[object Object],[object Object],[object Object],[object Object]

You won’t always know when it happens ,[object Object],[object Object]

Parting Advice! ,[object Object],[object Object],[object Object]

My offer to help you ,[object Object],[object Object]

Get in Direct Contact ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why News Releases Fail

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (6)

Similar to Why News Releases Fail

Similar to Why News Releases Fail (20)

Recently uploaded

Recently uploaded (20)

Why News Releases Fail