6. Why should I be using social networks? Some stats to ponder …
7. 50 Million Users? How long did it take for these mediums to reach 50 M users Radio: 38 years TV: 13 years Internet: 4 years Facebook added 1 M users in 9 months Source: http://www.socialnomics.com
34. 32 Friends for Peace Campaign Objectives List building, donor cultivation & activation Be positive, not negative Connect supporters to one another and to AFSC Channels Online: Email, search engine ads, banner ads Offline: Print ads, direct mail
35. 33 Friends for Peace Campaign Direct Mail Friends for Peace Sign: Folded over as envelope Letter: Your support for peace and the work of AFSC Results “Most successful package in years” Jan 08: 100K pieces -May 08: 200K Response Rate: 1.6% ● Response Rate:1.5% Mar 08: 200K pieces Response Rate: 1.3%
37. #BeatCancer 24 hours Twitter, Facebook and Blogging using #BeatCancer 1 penny per message donated 209,771 mentions in 1 day 100 M overall impressions of the #BeatCancer Set world record for online impressions Raised over $70,000 Sponsored by Ebay/Paypal and MillerCoors Brewing All money will be donated to non-profit cancer organizations
41. Gift Fundraising Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a Facebook family member or adopt pets for your page 39
54. Peer to Peer Event Fundraising: Results 370+ events have activated Twitter or Facebook Although Facebook has only been out for ½ as long as Twitter, it has surpassed Twitter in Active Users. Participants have raised nearly 3x more with Facebook *Participants that have sent at least one message
55. Peer to Peer Event Fundraising: Results But Twitter has drastically higher Click Thru Rate Conversion Rates and $ Generated per impression are remarkably similar Facebook Generates more impressions * Average of 120 Friends for Facebook & 70 Followers for Twitter
69. ROI for Social Networking Sites & Communities Soft ROI Awareness & branding Education Higher level of engagement Higher affinity for organization Community Building Email List Acquisition Advocacy Volunteer recruitment Hard ROI Individual annual or membership fundraising Event fundraising (peer-to-peer) Major Donors Advertising Underwriting Sponsorship Cause Marketing Grants
71. Social Media Webinar Series http://www.blackbaud.com/bb/internet/social-media.aspx
72. The End … We appreciate your time! Frank Barry Managing Consultant Blackbaud 858.795.8947 www.blackbaud.com frank.barry@blackbaud.com @franswaa (http://twitter.com/franswaa) Jeff Patrick President & Founder Common Knowledge www.commonknow.com jpatrick@commonknow.com @commonknow (http://twitter.com/commonknow)