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New Brand Design Presentation,[object Object]
Introduction,[object Object],Product name: LINGO – The wireless translator,[object Object],Rationale:,[object Object],Very new and unknown product,[object Object],State of the art,[object Object],A dream product,[object Object],Expect high demands,[object Object],New category,[object Object],Challenging to create the brand,[object Object]
What’s LINGO?,[object Object],LINGO is the first portable communication device that translates languages without any time lag.,[object Object],Products,[object Object],Earphone,[object Object],Microphone,[object Object],Speaker,[object Object],Charger,[object Object],Language,[object Object],Major languages: English, Spanish, French,,[object Object],			           Mandarin, etc.,[object Object],Optional: Other languages ,[object Object],Covered 44 languages,[object Object],Installed,[object Object],Voice: Man or Woman,[object Object]
Demonstration,[object Object],	Jeff: Hello, how are you?,[object Object],	Fede: Good,[object Object],	Jeff: Can I ask you a question?,[object Object],	Fede: Sure,[object Object],	Jeff: Where is the closest bank?,[object Object],	Fede: Go straight and turn right, you will see it.,[object Object],	Jeff: Thank you! ,[object Object],	Fede: You are welcome. Good luck!,[object Object]
Competitors,[object Object],Direct Competition ,[object Object],Indirect Competition ,[object Object],[object Object]
Electronic Translators
Online Translators (Eg. Google),[object Object],[object Object]
 Dictionaries
 Language Schools
Mobile, Computers,[object Object]
Income – Mid to High Income
Occupation- professionals, Students, Homemakers
 Life style- Comfortable, Confident seeks convenience
 Hobbies/Interests- Loves traveling, exploring new places, new ideas,[object Object]
Positioning,[object Object],POPs,[object Object],PODs,[object Object],[object Object]
IBM translation receiver
Voice recognition software/device
Dictionaries    (paper/electric, iPods, iPhones),[object Object],[object Object]
Real-time translation
Stand alone solution
Easy operation
Cross-cultural communication without learning language
Only device with full function to talk in foreign language, in the market,[object Object]
Business person
Frequent traveler
Elderly traveler
Scholar
Movie goers
Emergency services,[object Object]
Positioning,[object Object],Brand positioning map,[object Object],Fast translation,[object Object],Translators,[object Object],High Mobility,[object Object],Low mobility,[object Object],Online translators,[object Object],Slow translation,[object Object]
Positioning,[object Object],Brand positioning map,[object Object],High price,[object Object],Translators,[object Object],High Mobility,[object Object],Low mobility,[object Object],Online translators,[object Object],Low price,[object Object]
Brand elements,[object Object],Name: LINGO- The portable communication device,[object Object],URL: www.lingo.com,[object Object],Memorablity,[object Object],Simple,[object Object],Ease of pronunciation and spelling,[object Object],Meaningfulness,[object Object],Easy to understand,[object Object],Especially foreign language,[object Object],Expressions used by a particular group of people,[object Object],Likability,[object Object],Friendly, precise,[object Object],Transferability,[object Object],New category,[object Object],Adaptable,[object Object],By changing tagline,[object Object]
Brand elements,[object Object],Logos ,[object Object],Slogan:,[object Object],Memorability,[object Object],Meaningfulness,[object Object],High technology,[object Object],Connecting ,[object Object],Communication,[object Object],Likability,[object Object],Sophisticated,[object Object],Persuasive,[object Object],Transferability,[object Object],New category,[object Object],Protectability,[object Object],Say Hi! to the world,[object Object]
Packaging: ,[object Object],Memorability,[object Object],Simple,[object Object],Easy to carry,[object Object],Meaningfulness,[object Object],The last dictionary,[object Object],Likability,[object Object],Classy packaging,[object Object],Brand elements,[object Object]

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New Brand Launch - Lingo