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New Brand Launch - Lingo
1.
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3.
4.
5.
6.
Electronic Translators
7.
8.
Dictionaries
9.
Language Schools
10.
11.
Income – Mid
to High Income
12.
Occupation- professionals, Students,
Homemakers
13.
Life style-
Comfortable, Confident seeks convenience
14.
15.
16.
IBM translation receiver
17.
Voice recognition software/device
18.
19.
Real-time translation
20.
Stand alone solution
21.
Easy operation
22.
Cross-cultural communication without
learning language
23.
24.
Business person
25.
Frequent traveler
26.
Elderly traveler
27.
Scholar
28.
Movie goers
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
What do they
do when they don’t speak the language
51.
General Questions about
traveling
52.
Travel for business
or recreational
53.
How often do
they travel
54.
Present the idea
of Lingo
55.
What do they
think of this technology
56.
Will they use
it
57.
58.
59.
Salience, imagery, performance,
feelings, judgments, resonance
60.
Marketing Mix
61.
Product, Price, Place,
Promotion
62.
Brand Positioning
63.
Target market, segmentation,
Brand Mantra, POP and POD
64.
Brand Elements
65.
66.
Product, Slogan, Positioning,
Brand Elements, Meting
67.
Constructing overall picture
of our product
68.
Allocated parts to
our strengths
69.
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