2. About adidas
• adidas is a MNC , designs & manufactures shoes,clothing
and accessories .
• Started by Adolf Dassler & his brother Rudolf Dassler in
1924 ,at Germany.
• adidas formerly called as Dassler brothers shoe factory .
• In 1949 it was renamed as adidas .
• world’s 2nd largest sportswear manufacturer.
• holding company of adidas group,which consists of
Reebok,Taylor made,Runtastic .
3. Founder of adidas
• Adolf dassler is the founder of adidas.
• He started the business at the age of 24 .
• He was a former member of nazi party .
• adidas comes from the founder’s name Adi Dassler .
4. Interesting Facts….!
• Formed out of siblings rivalry.
• The major competitor of adidas, i.e Puma is founded by
his younger brother Rudolf Dassler.
• Adi Dassler was a former baker.
• The trade mark of three stripes are owned from another
brand for 1600Euros & 2bottles whisky.
• adidas is parent company to Reebok, Rockport, Taylor
made.
• David Beckham signed for $160 million lifetime deal as
a brand ambassador in 2003.
• Stansmith is the best selling shoe sold over 40 million
pairs .
5. Vision,Mission,Tag line
Vision
• To make adidas group as high as sky and as wise as an owl.
Mission
• To become best sports brand in the world.
• To be global leader in sporting goods industry.
• Adidas never equates quantity with quality.
• Delight customers with a wide range of products in sporting
industry.
Tag Line
• Impossible is nothing
6. Competitors of adidas
• Nike
• Callaway golf company
• Puma
• Fila
• Converse
• New balance
• K-swiss
• Asics
• Li Ning
7. Market Share of adidas
•adidas generated revenue of 19.261 Billion Euros (2016)
•Share price as on 13th jan 2018 (1:15 P.M ) – 168.55 Euros .
•adidas ranked 2nd in apparel sector .
•It ranked 5th out of 98 corporations in 2016.
•It holds market share of 23% .
9. SWOT Analysis
Strengths Weaknesses
Strong Brand Image
Rapid Innovation process
Extensive Global production &
Distribution network
Lack E- Commerce in few
countries
Over price for some products
Strong dependancy in 3rd party
manufacture.
Opportunities
To expand international market-
retail outlet & E- Commerce
Increase market through
effective Ads.
Increase endorsement programs
Threats
Nike has a greater market share & a
market leader.
The newly borned brands had
increased .