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Social media playbook hootsuite

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Social media playbook hootsuite

  1. 1. Intro to HootSuite January 30, 2013 kirsten@thechattergroup.com 401-290-7805 @thechattergroup
  2. 2. HootSuiteThis is your dashboard -- where youcan update, schedule and reviewyour social media channels. Themajority of all of your social mediastrategy can be implementedthrough this portal.Visit HootSuite.com to sign up. Afree account allows you to connectup to five social networks. You canpreview a paid account for 30-days.After that you can pay $9.99/mo formost services, with a few optionalupgrades available. Copyright The Chatter Group 2013 2
  3. 3. Publisher:Quickly view scheduled posts, past posts, or add new ones. You can access thePublisher by clicking on the paper airplane icon in the left hand rail. You can filter this page by social media channel, or look at ALL scheduled posts. Try scheduling multiple posts per day, at varying times. Posts should be a mix of content, including articles, resources and job postings. Note: You do not need to schedule any posts to Twitter, as FB is currently set up to forward directly to that channel. Copyright The Chatter Group 2013 3
  4. 4. HootSuite is your DASHBOARD, where you can access yourmajor social networking profiles and select one or all to postupdates.Type your message here and then selectthe accounts here. Use the calendar icon to schedule posts. And be sure to use the Add a link box for url shortening and to track traffic. Copyright The Chatter Group 2013 4
  5. 5. Past Scheduled:You can view previously scheduled posts in Publisher, under Past Scheduled. You canisolate just one social media channel, or view all items scheduled. You can view by day,week or month. Copyright The Chatter Group 2013 5
  6. 6. Streams:This allows you to see interaction on your social media accounts all in one place. Afree HootSuite account allows you to connect 5 social media accounts. You canupgrade to a professional account to access additional features. Copyright The Chatter Group 2013 6
  7. 7. Custom Search:You can create custom searches and watch them in the stream. Copyright The Chatter Group 2013 7
  8. 8. Custom Search:Click on the +AddStream button in anyfeed that you want toadd a custom search. After you type in your search query, you can click on the radar button to append your stream to local results. You can further filter your feed by clicking the down arrow and choosing Filter by… Copyright The Chatter Group 2013 8
  9. 9. Your search results will re-sort based onyour filter. Without a premium account,you can only choose Keyword.If you see a business you are interested inconnecting with, following or adding to acustomized list, hover over the profilepicture to access the down arrow and thenmake your selection. Copyright The Chatter Group 2013 9
  10. 10. Custom Lists: You can create lists of businesses that you want to follow or track. The list can be public, in which case others can see and subscribe to follow the same list, or private. This list will be created in HootSuite, but through the Twitter profile. You will also be able to view or edit this list directly in Twitter. Copyright The Chatter Group 2013 10
  11. 11. You can now choose an existing list, or you cancreate a new one. You can add a description foryour reference. (Remember to mark the list publicor private.)Note: If you are creating a list for the first time, you will need togo back to the profile you wanted to add and do it again. If it isto an already existing list, you will have that come up as anoption here under My Lists. Copyright The Chatter Group 2013 11
  12. 12. Analytics:Create custom reports, or use sample templates to generate traffic statistics. To access Analytics, hoverover the bar graph in the left rail and then choose based on your needs. Quick analytics and the Ow.lyClick Summary (under Templates) are included in the free HootSuite account. A premium account willunlock more custom features. Copyright The Chatter Group 2013 12
  13. 13. Analytics:Look at individual url statistics to see traffic and dates of activity.Enter a specific ow.ly url or use the drop down to find one. Copyright The Chatter Group 2013 13
  14. 14. Apps:HootSuite allows you to add thirdparty applications to your account.Some will have streams, others willhave plug-ins and some will haveboth.Most apps have a stream available,and in some cases, you can publishthe content to your audiencesthrough the HootSuite publishertool.For those with a plug-in available,you can send content from Facebookand Twitter streams to outside appssuch as ZenDesk, Storify andEvernote. Copyright The Chatter Group 2013 14
  15. 15. Hootlet:This web extensionallows you to sharecontent to your socialnetworks as youbrowse other pages.You can even allowthe Hootlet to Auto-Schedule your postsfor you, selecting anoptimal time to sharethe content and boostyour audience. Copyright The Chatter Group 2013 15
  16. 16. Assign Tasks:For the business that has more thanone person managing your marketingresponsibilities, HootSuite allows youto assign tasks to registered teammembers within the app, and theability to track the completion ofassigned tasks.All Team Members must have aHootSuite account to receiveassignments. Copyright The Chatter Group 2013 16
  17. 17. Real Time Search:You can search for your name, your business, the latesttrends, to stay on top and ahead of the competition. Copyright The Chatter Group 2013 17
  18. 18. RSS Feeds:You can share your blog posts automatically across networks. The freeversion allows you to share one blog, the paid version allows youunlimited blogs. Copyright The Chatter Group 2013 18