The webinar discusses how to identify and monitor online competitors using gShift's web presence analytics tools. The agenda includes identifying competitors' keywords, backlinks, social media usage, and site structures to determine who appears consistently in search results. The webinar also discusses leveraging competitors' off-site pages and content in gShift, developing an optimized content strategy to outperform competitors, and taking advantage of special promotions.

1. gShift Client Success Webinar
Series presents:
Keeping Tabs on
Your Competition
in gShift
WEB PRESENCE
ANALYTICS
for BRANDS AND

2. WEB PRESENCE
ANALYTICS
for BRANDS AND
Presenter
Jeff Riddall
• Sr. Client Success Manager
• 12+ years experience in Web
marketing
• Journalism Major
• Blogger and Social Media Addict
• Hockey Dad
jeff.riddall@gshiftlabs.com
@JRiddall
+ JRiddall
JRiddall on LinkedIn

3. WEB PRESENCE
ANALYTICS
for BRANDS AND
Agenda
• How to identify your true online competitors and gauge the
strength of
their web presence relative to yours
• How to determine which keywords your competitors are most
likely
focusing on or being found for
• Where your competitors maintain backlinks or how they use
social media to boost their authority
• How to overpower your competition with an optimized content
marketing
strategy
Outcome:
Dominate your competition in organic search and social.

4. We make it simple for brands
to be massively discovered in
an increasingly social and
mobile world.
Processing billions of data
points for over 10,000+ brands
across 22 countries.
WEB PRESENCE
ANALYTICS

5. Add Known Competitors
Mobile
Searc
h
Socia
l
Add 305 “known” industry
competitors to get a sense as to
whether or not they are “online”
competitors
Do they maintain page one
positions in Google for your
primary keywords?
How well-structured are their
websites and how wide are their
presences?
WEB PRESENCE
ANALYTICS

6. Monitor Known Competitors
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS

7. Identify Online Competitors
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Who appears consistently on the
first two pages of Google for your
primary keywords?
How well-structured are their
websites and how wide are their
presences?

8. Identify Online Competitors
Mobile
Socia
l
WEB PRESENCE
ANALYTICS

9. Competitor’s Site Structure
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Not currently available in gShift,
but on our roadmap.
Look at Title Tags, Headings (H1,
H2, H3 Tags) and Linked
Keywords for clues as to what
keywords competitors may be
focusing on which you are not
monitoring
Assumes competitors have
thought about and implemented
SEO.

10. Anchor Text Keywords
Mobile
Searc
h
WEB PRESENCE
ANALYTICS
What keywords do your competitors link from?
Are there any you should be paying attention to or using?
This assumes your chosen competitors have focused attention on the structure of their
backlinks.

11. Competitor Backlinks
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS
Mine your competitors’
backlink sources for free or
paid backlinking
opportunities of your own.
Focus your attention on
relevant, reputable
sources.
WARNING: DO NOT get
caught up in quantity over
quality.

12. Leverage Off-Site Pages
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Add a competitor’s ranking content page as an Off-Site Page to keep tabs on it.
See what other keywords it is ranking for, what social signals it is receiving and/or what
backlinks and anchor text are pointed at it.

13. Leverage Off-Site Pages
Mobile
Socia
l
WEB PRESENCE
ANALYTICS

14. Social Monitoring
Mobile
Searc
h
Socia
l
Track your primary keywords and/or your competitors’ branded keywords (i.e.
names) in the gShift Twitter module to see if they are active, what content they
may be socializing or if they are being mentioned. Follow any noted pages as
Competitor or Off-Site Pages.
WEB PRESENCE
ANALYTICS

15. Content Marketing - #FTW
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
The amount of content you have to
produce is directly proportional to the
amount your online competitors are
creating and being found for.
You must out-content the competition
with relevant, shareable content in
order to establish your authority in the
eyes of Google. Focus on Quality over
Quantity.
Develop a content strategy and
schedule which includes socialization.
Monitor your content’s discoverability
in gShift.

16. Content Marketing - #FTW
Mobile
Searc
h
Socia
l
WEB PRESENCE
ANALYTICS

17. Questions?
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
We will do our best to answer any questions you
have now or feel free to contact me via email or
your own Client Success Manager.
Jeff.Riddall@gshiftlabs.com

18. Special Promotions
Promotion expires August 5, 2014
Contact sales@gshiftlabs.com or your CSM for more details
WEB PRESENCE
ANALYTICS
Package What’s Included
Social Keyword
Research Module (1/2
off the regular price)
• 5 Keywords
• 5,000 Tweets/month
• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5%
referral fee.

19. Next Month
Mobile
WEB PRESENCE
ANALYTICS
Social Signals – What Are They and Do They
Matter?