The digital economy requires economic development and digital development to be understood and be operated closely together for ecosystem orchestration.
In this session, we explore how to unbundle and connect application silos, to build connectivity between applications to make valuable data to flow within and between ecosystems. What practical steps are required and who should be involved?
We explore learning from other industries to help imagine use and concepts of digital in ecosystem development and orchestration context and share our own key learnings of digital from several ecosystems around the world.
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The Digital Side Of Startup Ecosystem Development GEC 2018 istanbul
1. The Digital Side Of Startup
Ecosystem Development
GEC 2018 - Istanbul
#EcoDev - #EcosystemOS - #GEC18IST
part of
2. @valto
Valto Loikkanen
International Serial Entrepreneur
Startup Ecosystem Developer
Digital Finance Innovator
As an Entrepreneur
● 20+ years as international Serial Entrepreneur (US, EU, Asia) &
Portfolio Entrepreneur, with personal hard earned success &
failures (currently 10 companies)
● 17 years experience in developing digital tools to support
various business processes
● 8 years of developing equity crowdfunding and other digital
investment market solutions globally
● 8 years for Startup Ecosystem development combined with
online support tools, platforms & metrics
As a Support Provider
● 10 years of startup mentoring
○ 2000+ one to one mentoring sessions and workshops
○ 1000+ entrepreneurs and hundreds of startups around the
world at various development stages and industries
● 10 years developing Startup Support services, with
entrepreneurial mind and lean methodology
As a Ecosystem Development Enabler
● 6 years of “living lab” development for Startup Ecosystems
● 4 years in European Commission Horizon 2020 Advisory:
○ Access to Risk Finance, Spreading Excellence & Widening
participation, International Cooperation
8. “digitize and connected startup
ecosystems within and between globally,
with data connecting infrastructure”
9. “Scale entrepreneurship and innovation by empowering
ecosystem development with global knowledge, frameworks
and digital solutions for data-driven development.”
10. “Facilitate, develop and license global knowledge, tools and digital
solutions for and between Ecosystem Operators to enable efficiency
and data-flow within and between ecosystems.”
29. Business Model / Market FitProduct / Market FitVision / Founders Fit
Levels of validation
Problem / Solution Fit
Minimum Viable
Product
Validate / Iterate
(or pivot)
Ideating
Entrepreneurial
ambition and/or
potential scalable
product or service idea
for a big enough target
market. Initial idea on
how it would create
value. One person or a
vague team; no
confirmed
commitment or no
right balance of skills
in the team structure
yet.
Concepting
Defining mission and
vision with initial strategy
and key milestones for
next few years on how to
get there. Two or three
entrepreneurial core
co-founders with
complementary skills and
ownership plan. Maybe
additional team members
for specific roles also with
ownership.
Committing
Committed, skills balanced
co-founding team with shared
vision, values and attitude.
Able to develop the initial
product or service version,
with committed resources, or
already have initial product or
service in place. Co-founders
shareholder agreement (SHA)
signed, including milestones,
with shareholders time &
money commitments, for next
three years with proper
vesting terms.
Validating
Iterating and testing
assumptions for validated
solution to demonstrate
initial user growth and/or
revenue. Initial Key
Performance Indicators
(KPI’s) identified. Can start
to attract additional
resources (money or work
equity) via investments or
loans for equity, interest or
revenue share from future
revenues.
Scaling
Focus on KPI based
measurable growth in
users, customers and
revenues and/or market
traction & market share in
a big or fast growing
target market. Can and
want to grow fast.
Consider or have attracted
significant funding or
would be able to do so if
wanted. Hiring, improving
quality and implementing
processes
Establishing
Achieved great growth,
that can be expected to
continue. Easily attract
financial and people
resources. Depending on
vision, mission and
commitments, will
continue to grow and
often tries to culturally
continue “like a startup".
Founders and/or investors
make exit(s) or continue
with the company.
VALIDATION
Lean Startup
Startup Development Phases - from idea to business and talent to organization.
FORMATION
Mission > Vision > Strategy
GROWTH
Scale Up
● Idea and co-founder team formation
● What, to whom, why and how?
Establish &
Strengthen
Version 3.6 - www.startupcommons.org
-2 -1 0 1 2 3
TalentIdea
OrganizationBusiness
Processes &
KPI’s
35. ideaTalent
BusinessOrganization
Support Focus Areas
Open Services
No Time Fixed Format
“One Off” Services
ie. Service“Buffet”
Focus on
● Basics learning
● inspiration
● exploration
Acceleration Style
For Most Potential Ones
Fixed Time period Format
Dedicated & Planned Services
Focus on
● execution
Showcase
Best Startups
For Investments
& Inspiration
Focus on
● scaling
-2 -1 30 21
37. Capability
Maturity Model
Simplified and adapted version of the Capability
Maturity Model (CMM), as administered and
marketed by Carnegie Mellon University.
A maturity assessment can
provide useful information
on an organization’s
capabilities
to adapt to organizational
and technological changes
and innovation.
38. Optimized
Quantitative and
statistical control
techniques are the
foundation for the
completely systematic
implementation of
process, quality and
best practice
improvements as a
basis for continuously
perfecting work and
decision making
procedures in a
targeted manner. The
approach is fully
integrated into the
company's overall
strategic planning.
Managed
The organization uses a
fully developed,
structured and
documented approach/
methodology that is
systematically adjusted
on the basis of
experience and
consistently complied
with. The organization
uses quantitative and
statistical techniques to
improve performance,
quality and
predictability. Metrics
ensure a clear
connection with the
business strategy.
Defined
The organization uses a
standard, cohesive
approach/methodology
that supports business
strategy delivery, is
defined and described
in the form of models/
procedures and is
broadly accepted and
widely complied with.
Experience/learning are
continuously translated
into improvements.
Results and successful
deliverables are clear
objectives.
Intuitive
Close cooperation to
organize and execute
successful projects.
Simple metrics are used
to underpin project
execution and
employee performance.
Apart from project
planning tools, the
organization uses only a
minimum of
management tools,
techniques and
methods.
Ad hoc
The organization does
not work with this issue,
or only in certain cases,
and it has no actual
tools, methods or
practice. The work is
neither formalized nor
broadly coordinated.
Experience is not
systematically collected
to form a basis for
improvement.
40. Starting to embrace startup
culture, development and
understanding. Early awareness of
startup ecosystem mindset.
Want to fully understand about
global megatrends and changes
taking place in innovation,
entrepreneurship and startup
ecosystem developments.
Assessing proper view on how own
position, activities and focus areas
are aligned with compared to
international peers, local targets
and assumptions.
Seeking strategies, policies and
new support functions & services
at economic development, to grow
business creation via
entrepreneurship and innovative
SME’s.
Developing and embracing
entrepreneurial culture, startup
development and startup
ecosystem knowledge among local
key stakeholders for common
understanding and alignment.
Building a shared vision and
development roadmap for local
ecosystem(s).
Mapped out, visualized and
actively connecting ecosystem
startups, activities, services and
applications from research, events,
innovation services, advisory
networks, funding instruments and
talent pools oriented with startup
development phases.
Good accessibility, transparency
and active effort on reducing
overlaps, removing bottlenecks in
support functions & filling
knowledge gaps.
Increased focus on measuring and
benchmarking ecosystem
performance and development
progress at all levels.
Following annually updated
sustainable long term roadmap &
milestones with growing resources
available.
Fully embracing entrepreneurial
culture & entrepreneurship lead
innovation to maintain and
improve own position in locally
important key areas in global
ecosystem rankings.
Digitally connected locally and
internationally for local real-time
data driven orchestration,
development, benchmarking & to
attract international investments.
Improving in volume, quality,
velocity & ROI.
A B C D
Ecosystem Maturity Levels
43. 3210-1-2
Private Advisory: Multiple advisors
In search of co-founders
SHA Workshop
Group Advisory
Private Advisory: One advisor
Pitch Training & feedback
General networking
In search of team members
Startup Info (stages & service matching)
Company registration, VAT etc. basics advisory
Co-working space and pop up advisory
Pitching events: for advisors, funding, sweat equity & visibility
Recruiting support & advisory
Biz Model Canvas
MVP & metrics workshop
Customer Development
Random events, meetups & presentations in the ecosystem
Media as a Service
Marketing ServicesMarketing Workshop
Subsidised specialist grants (UX, design etc. etc.)
Sales as a Service
Subsidised specialist grants (accounting, legal etc.)
Startup Weekend etc.
Accelerator Bootcamps
Public sector as a customer
IdeaTalent
BusinessOrganization
45. What is the target of the service?
What does participator get?
Service Description
> Formation >
Service Owner
> Validation > > Growth >
To whom is this service targeted for?
New Existing
When is this available?
Where is this available?
How can one find this?
What is this service key measure?
(more KPI’s on the other side)
Key service(s) before this one? Key service(s) after this one?
48. What we want to improve? Easiness
Impact
Output / Deliverable:
Actionable Item: (what to do?)
How to do?
How to measure?
> F >
Side impacts:
(items/values)
Where is this happening now?
Where it should happen?
How is it being measured now?
Objective OwnerPriority
> V > > G >
Item:
Value:
Starting Value: Target Value:
Key challenge(s)
New Existing
49. Objective
Describe a clear objective what needs to be
improved and why in one sentence (you can
further explain what is the
problem/benefit)? If the initiative is too
big/difficult as specified, consider how you
can break it down to smaller
parts/objectives
F, V, G
What part of "startup Ecosystem Funnel" is
the primary focus with this action?
Formation (-2 to 0), Validation (0 to 2),
Growth (2+)
Item & Value being improved
To what items in are we targeting and what
values are we looking to improve
"Ecosystem Development Framework" Ie.
"volume of innovation"
Starting value and Target value
What is the measure being used, starting
level of that measure and to what
improvement is aimed for? If the starting
level is unknown but the impact for
improving is high, consider separate
objective for finding out that starting level.
Prefer numeric values. If not relevant,
describe outcome/deliverable (how would
some of the outcome/deliverables look like).
Output / Deliverable
If specific value is not relevant OR in
addition to numeric target value, describe
outcome/deliverable (how would some of
the outcome/deliverables look like).
Actionable Item
What initiative should be done and steps
taken to achieve the above objective?
Owner
Who would be most natural party to take
the responsibility from this card? NOTE: this
does not mean necessary to be the one
making it happen operatively, that can be
separate group of people and organizations
or identified later. But someone should be
responsible to follow that this objective
starts to move forward and update the
progress.
Priority
Impact Score - Estimated level of impact
towards startup ecosystem targets. Rate
1-10 (1 being the highest)
Easiness Score - What is the level of
"easiness" for implementing (considering
cost, time, effort it would take to get done)
? Rate 1-10 (1 being the easiest).
Key Challenges
For items rated high on impact but low on
easiness. Mark here, what is considered to
be the reason for difficulty of
implementation. Ie: Cost, Lack of Skills or
Knowledge, Policy, Other.
Actionable Item
What initiative should be done and steps
taken to achieve the above objective?
Side Impacts
What other items and values in "Ecosystem
Development Framework" this action
contributes to if any Ie. "volume of talent”
50. A B
C D
High impact towards ecosystem
level targets
No impact towards ecosystem
level targets
Easy to implement Difficult to implement
Improve
Idea
Improve
Implementation
method
Prioritizing Objectives
Highest Priority
Ignore
73. About me, my
profile,
documents,
records, etc.
What I do, what
is done for me,
my interactions
etc.
About service,
target, details,
availability,
operator etc.
Process steps,
interactions,
timestamps
etc.
“Personal”
DATA
“Transaction”
DATA
User A
DATA
Service A
DATA
About service,
target, details,
availability,
operator etc.
Process steps,
interactions,
timestamps
etc.
Service B
DATA
Key aim for GDPR
Enable Data Portability to people
on their terms.
94. ● Clear mandate, roles and responsibility in ecosystem
orchestration at different functions and levels
● Vision, Mission & roadmap with strategy & plans
● Neutral actor with capable team, covenanced by key
ecosystem actors
● Information management
○ Ecosystem Actors & Support services
○ Development initiatives
○ Statistics and outcomes
○ Connectivity and data flow; data portability, sharing models etc.
● KPI alignments
● Sustainable resourcing
What's important
95. ● Connectivity for all ecosystem levels/functions
● Best practises & software
● Data Models
● API’s
● Documentation
● Creating Standards
● Data monetization models
● Learnings
● etc.
Items worked together with other operators
99. Digital Teams
“Digital tools, eLearning, user data portability & KPI data...”
Support Providers
Product build & validation,
Biz model design & testing.
Product scaling &
business model validation
Ideation & product design
Team building, training,
mentoring, seed investor &
experts matching
VC Investors, Corporate &
international partnership
Education, inspiration,
Co-founder matching
Product BusinessIdeas
Founders OrganizationTalents
Ecosystem Developers
“Strategically developing ecosystem as a whole from holistic perspective”
C
D
Business Creators-2 2 3-1
B
B
A 0 Business Creators
100. Project mng. Tools
C
B
B
A
Service Data
Customer Data
Service Data
Customer Data
Service Data
Customer Data
Service Data Service Data Service Data
Event Systems Canvas & Dev Tools Biz Plan Tool
Online Forums Mentoring Accounting
Service Data
Customer Data
Service Data
Customer Data
Evaluating Tools
Service Data
Matchmaking
Service Data
Funding platforms
Customer Data Customer Data Customer DataCustomer Data Customer Data
Digital Teams
“Digital tools, eLearning, user data portability & KPI data...”
D
101. Project mng. Tools
C
B
B
A
Service Data
Customer Data
Service Data
Customer Data
Service Data
Customer Data
Service Data Service Data Service Data
Event Systems Canvas & Dev Tools Biz Plan Tool
Online Forums Mentoring Accounting
Service Data
Customer Data
Service Data
Customer Data
Evaluating Tools
Service Data
Matchmaking
Service Data
Funding platforms
Customer Data Customer Data Customer DataCustomer Data Customer Data
Ecosystem DataCustomer DataCompany Data
Ecosystem PortalCRMCompany Registry
Customer DataProject Data Financial DataFiles Data
CRM AccountingProject Mng.Documents
Digital Teams
“Digital tools, eLearning, user data portability & KPI data...”
D
102. User Data
Business Data
Activity Data
Statistical & Benchmarking Data
Information & Analytics Data
Profiling Data
Public
Local
Regional
Global
Private
& Sharable
104. Email Updates
Suggested Training
Knowledge Automation
Social Media Updates
CRM record updates
Business Intell
Analytic alerts
Data flow adjustments
Open Application
Respond to Notification
Development Phase Update
View In App Message
Inactivity
Use Service
Entered Geolocation
Data flows to automated actions
105. Data is core to feed
ecosystem analytics and benchmarking.
For data-driven policy making, measure
service performance, define funding
decisions, enable matchmaking and more...
110. “I feel fundamentally uncomfortable sitting
here in California in an office making content
policy decisions for people around the world”
- Mark Zuckerberg
21.3.2018
111. “What I would really like to do is find a way
to get our policies set in a way that reflects
the values of the community, so I am not the
one making those decisions”
- Mark Zuckerberg
21.3.2018
112. "Digital economy can not be
“departmentalized” to be considered as
“something separate”, but something that is
embedded part of all functions and
operations"
123. 3210-1-2
Applicants
Graduates
%
Entry per
source
Drop out %
Total #
Total
#
Total
#
Total
#
Total
#
Total
#
Applicants
Graduates
%
Entry per
source
Drop out %
Total #
Applicants
Graduates
%
Entry per
source
Drop out %
Total #
Applicants
Graduates
%
Entry per
source
Drop out %
Total #
Applicants
Graduates
%
Entry per
source
Drop out %
Total #
Indentified
Source
& paths
Total #
measuring ecosystem output
125. Business Model / Market FitProduct / Market FitVision / Founders FitProblem / Solution Fit
Innovation Talent
Entrepre-
neurship
Money Support Growth
Volume value value value value value value Total
Quality value value value value value value Total
Velocity value value value value value value Total
ROI value value value value value value Total
Total Total Total Total Total Total Index
Minimum Viable
Product
Validate / Iterate
(or pivot)
Lean StartupMission > Vision > Strategy Scale Up
● Co-founder team formation
● What, to whom? & Why and how?
Grow / Expand / Exit
Monitoring Ecosystem
-2 30 2
127. Core purpose of ecosystems is to “produce and attract”
entrepreneurial talent and new ideas in growing
volume to become growing businesses.
Ecosystem is dependent from constant flow of new
people in various roles entering, navigating and
starting to actively take part in it.
Success of the ecosystem is measured by the volume
and quality of great companies and innovations
growing from the ecosystem.
128. Key KPI categories
“Only things that can be measured can be improved”
A. Follow Startups journeys to measure their progress (flow and
status) as they navigate through ecosystem
B. Measure individual support service processes helping startups in
their journey and match those to KPI index framework
C. Measure development initiatives contributing to improvement of
both, becoming visible in KPI index improvements
D. Aggregate & Measure deployment of KPI’s, Users accounts,
initiatives and services
131. Possible statistics for insights
● total number of user planning sessions
● total durations of time spent in creating
plan
● time spent in specific segments / topics
● number of iterations per segment
● volume of content per segment and total
plan
● range of values used per field in
calculations
● number of plans per business vertical
● time spent on plans per business vertical
● number of plan versions per user
● plan progres: time spent & times planning
since started
● number of customer segments
● key customer segments
● average number of products
● product pricing, cost and profitability
● key products/product types
● highest profitability verticals
● highest funding needs
● planned entity types
● number of founders
● locations of users
● finance calculations based data
○ average establish costs (in detail)
○ planned funding sources
○ profitability levels
○ fixed cost levels (in detail)
○ revenue targets
○ sales targets
○ three year outlooks
142. Startup Commons provide standardized
“Operator Network Infra” and help enable “roaming”
Applications are “Devices” connecting to “Operators Network”
Ecosystem Operators are the “Operators”
143. Digital
“Digital tools, eLearning, user data portability & KPI data...”
Support Providers
Product build & validation,
Biz model design & testing.
Product scaling &
business model validation
Ideation & product design
Team building, training,
mentoring, seed investor &
experts matching
VC Investors, Corporate &
international partnership
Education, inspiration,
Co-founder matching
Product BusinessIdeas
Founders OrganizationTalents
Ecosystem Operators
“Strategically developing ecosystem as a whole from holistic perspective”
C
D
Business Creators-2 2 3-1
B
B
A 0 Business Creators
144. Startups (and SME’s) &
People (founders, talent, mentors, investors, coordinators, etc.)
Communities (Funding and Support Organizations)
Local Ecosystems
National Ecosystem
SEA Ecosystem (other similar regions)
Global Ecosystem
Function
Verticals
Funding
Events
Accelerators
SmartCity
R&D
IPR’s
Int. Growth
etc.
Business
Vertical
Ecosystems
Fintech
Media
Medtech
Food
etc.
145. Project mng. Tools
Service Data
Customer Data
Service Data
Customer Data
Service Data
Customer Data
Service Data Service Data Service Data
Event Systems Canvas & Dev Tools Biz Plan Tool
Online Forums Mentoring Accounting
Service Data
Customer Data
Service Data
Customer Data
Evaluating Tools
Service Data
Matchmaking
Service Data
Funding platforms
Ecosystem API’s
Standards and Documentation for Connections, Data Models & Data Sharing principles
Ecosystem DataProject Data KPI DataServices Data
Ecosystem Portal KPI DashboardEco.Dev. ProjectsService Mapping
Automated AutomatedManagedSemi Automated
Circle Pass Accounts & API’s - User Data Ownership, portability and Sharing
Customer Data Customer Data Customer DataCustomer Data Customer Data
149. ● Funding Available
● Value of DATA is obvious
● Knowledge Available
● Technology is mature
● Tools are available
● Parallel “industries” way
ahead
● GDPR Regulation
● Digital single market
● Reallocation of funding
● Global monopolies,
competition & issues
● Growing citizen
expectations
150. Ecosystem Operator Core Areas
Ecosystem
Framework
Digital
Connectivity
Protect User
Data Rights
Real time
Data & KPI’s
● Focus on key elements from holistic and
neutral ecosystem perspective
○ User Account, related API’s, data & KPI’s
○ Service Function basic data, KPI’s &
related API’s
● Support User Experience at ecosystem level
● Support local business growth via local
connected application and business model
development
● Maintain sustainability of overall strategy,
processes and resources (funding, knowledge
base and related shorter & longer processes).
151. "The digital economic development of city,
region or country must be managed by
knowledgeable and capable people under
clear mandate.
- Not in control of foreign government or
freely monopolized by private businesses."
152. "If digital exists within a "separate silo" it
does not help ecosystem development
adopt a ‘digital by default’ culture. It
doesn’t help the ecosystem make digital as
ubiquitous as electricity."