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The Continued Disruption of the Marketing Technology Landscape - #GHConf18

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This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.

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The Continued Disruption of the Marketing Technology Landscape - #GHConf18

  1. 1. Scott Brinker VP Platform Ecosystem, HubSpot @chiefmartech The Continued Disruption of the MarTech Landscape #GHConf18
  2. 2. The Continued Disruption of the Marketing Technology Landscape (and why it’s a good thing for you) Scott Brinker @chiefmartec
  3. 3. Program Chair Editor VP Platform Ecosystem Author Scott Brinker Previously Co-founder & CTO
  4. 4. 5,381 solutions 39% growth 4,891 unique 40% growth Only 4.7% of solutions from the 2016 landscape were removed (another 3.5% changed name or category).
  5. 5. @chiefmartec
  6. 6. @chiefmartec
  7. 7. @chiefmartec
  8. 8. @chiefmartec
  9. 9. @chiefmartec This is only a slice of the whole.
  10. 10. 20,000 Alexa Skills (September 2017)
  11. 11. Do you have someone explicitly in charge of marketing technology?
  12. 12. time Who will own experiences: product or marketing? communications experiences scope of marketing à e.g., growth hacking e.g., content marketing 2 SCENARIOS A) Marketing and product merge. or B) Product and marketing split: product owns experiences; marketing owns communications. The Rise (and Fall?) of Marketing’s Scope Explosion (bespoke content) (bespoke software)
  13. 13. Editor http://chiefmartec.com sbrinker@chiefmartec.com Twitter: @chiefmartec Email me at: Program Chair http://martechconf.com VP Platform Ecosystem http://www.hubspot.com
  14. 14. Learn more about the GrowthHackers Conference at GrowthHackers.com/Conference