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Using Traction As A Marketing Tool, Pam Blasius

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Traction Software
Traction Software

Pam Blasius, Armstrong International. Traction User Group, Oct 13 2010, Newport RI. TUG 2010 Newport slides, agenda and more see www.TractionSoftware.com

TecnologiaNegócios
1 de 18
Using Traction as a Marketing Tool Pam Blasius Marketing Manager
Armstrong International ,[object Object],[object Object],[object Object],[object Object],[object Object]
Armstrong’s Brand Promise ,[object Object],“ Expect many enjoyable experiences!” David M. Armstrong ®
Armstrong’s Brand Positioning The Sage Thinker Philosopher Reflective Advisor Expert Teacher
The Sage Customer The Sage Customer Informed and Intelligent Feels free, independent, and in charge of their decisions Enjoys researching a decision: The Internet is the most effective vehicle for Sage brands Their decisions are based on logic and information about a brand The Sage customer will reward the brand with their loyalty
MarCom Strategies ,[object Object],[object Object],[object Object]
“ Know Your Customer Better” & Clear Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Get Closer to Them” ,[object Object],[object Object],[object Object],[object Object]
“ Differentiate Your Offering” ,[object Object],[object Object]
“ Relevant & Superior in Value” ,[object Object],[object Object],[object Object]
“ Relevant & Superior in Value” ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Traction Setup @ Armstrong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Traction As A Marketing Tool, Pam Blasius

  • 1. Using Traction as a Marketing Tool Pam Blasius Marketing Manager
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  • 4. Armstrong’s Brand Positioning The Sage Thinker Philosopher Reflective Advisor Expert Teacher
  • 5. The Sage Customer The Sage Customer Informed and Intelligent Feels free, independent, and in charge of their decisions Enjoys researching a decision: The Internet is the most effective vehicle for Sage brands Their decisions are based on logic and information about a brand The Sage customer will reward the brand with their loyalty
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  • 7.
  • 8.
  • 9.
  • 10.
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