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Societal Marketing Strategies and Examples

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Griffin Farley
Griffin Farley

This presentation should be used to inspire creative ideas in the societal marketing space. Many of these examples came from David Yeend.

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SOCIETAL MARKETING
WHAT YOU WON’T SEE IN THIS DECK Pepsi Refresh (RED) Tom Tom Shoes Toyota Prius Pampers
SOCIETAL MARKETING
WHY SOCIETAL MARKETING? Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing. In other words, Cause Marketing can learn a lot from Societal Marketing.
THE NEED TO ZAG WHEN OTHERS ZIG Society is immune to this message Society is intrigued by this message
SCOTT NATURALS click to view article
BOXED WATER
TIMBERLAND click to view video SOURCE: David Yeend, Marketing Plus Good Blog
DAWN click to view video
MILK BONE click to view video SOURCE: David Yeend, Marketing Plus Good Blog
HAAGEN-DAS click to view case study
SUN CHIPS
GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
GETTING COMPANIES TO ACT SOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIA SOURCE: David Yeend, Marketing Plus Good Blog
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
AIRCEL - INDIA
ECO OCEAN - ISREAL click to view video SOURCE: David Yeend, Marketing Plus Good Blog

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