As globalization and socialization takes world together, Internet is now vital part of life in this Internet Generation.More use of internet indirectly more use of Search Engines. Google has been busy over the past year, and traditional SEO strategies, tasks and roles have changed considerably. As We are in mid 2014 let’s take a look at some factors that will be trends in SEO For 2014. See More At: http://www.greymatterindia.com/internet-marketing

1. Things You Should Know In 2014
Search Engine Optimization
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Rising Importance Of Google Authorship

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Rising Importance Of Google Authorship
Since Google hasconfirmed they do use a form of Author Rank – at least in terms of
ranking in-depth articles.
We’re also seeing a tiered system in terms of what’s displayed next to search results:
some search results are displayed with full authorship details, while others are
displayed with only a byline.
Factors that continue to determine whether authorship snippets are included (or what
tier is used) include the reputation and trustworthiness of authors, as well as the
website on which the content is published.

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Necessity of social media-plays a major role in traffic and
content dissemination
In March 2013, Facebook drove 21.25% of all traffic sites receive. Pinterest came in
2nd at just over 7% of all traffic, although its share of traffic has grown by 48% since
December. Twitter continues to trail behind with a 1% share of all website traffic.
So far in 2014, social media seems to be a major factor (if not the major factor) in
terms of referral traffic and content dissemination.

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“Content marketing” replacing the term “SEO”
Business owners and marketers should continue to focus on creating high-quality
content guided by solid keyword research based on SEO competition and keyword
research, with a focus on topical and long-tail targeting. But the days of picking a
handful of keywords and putting all efforts toward becoming ranked #1 for those
keywords are over. Competition is simply too high in all industries now; there’s always
going to be at least one other brand doing it better and spending a higher budget than
you.

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Guest Blogging
Guest blogging will continue to remain an excellent strategy for building your audience,
your brand and your personal thought leadership plan. And yes, those inbound links
will still count. However, spammy, low-quality guest blogging is a thing of the past, and
smart marketers will focus instead on using guest blogging for the many other benefits
it provides.

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Expensive SEO
Pre-Panda, producing content that would rank highly was relatively easy. Slap up some
keyword-rich content, get a few keyword-rich links to it, and you were good to go.But as
ranking well becomes more difficult, marketers and business owners are realizing the
need to increase their investment in content creation and link building in order to rank
in the search engines.Roles like Content Manager, Director of Content, and Content
Marketing Officer (CMO) are becoming increasingly mainstream, as is the outsourcing
of content creation and link building.

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In-House Seo
With the increased volume of tasks and the wider range of skills needed for content
creation and SEO, in-houses SEO professionals are increasingly being called on to
coordinate the fulfillment of work, based on their technical knowledge, rather than
completing it themselves

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The demand for SEO services is increasing
With the vast majority of businesses now actively using content marketing as part of their
overall marketing strategy the competition for search engine rankings is fiercer than
ever.And because of this increase in competition, SEOs – both in-house and agencies – are
being called on to get all this expensive content ranking well in search engines.
The 2014 Moz Industry Survey shows that a greater number of marketing professionals are
being tasked with SEO (78%) than are responsible for content marketing (49%).

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Hire SEO Experts From :

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SEO Services India
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