Talk given at Web 2.0 Expo Berlin: Twice the Speed and Half the Cost - Basics of Interaction Design for Fast-Paced Startups, by Gregor Hochmuth (www.dotgrex.com)
1. Twice the Speed
& Half the Cost
Interaction Design
for fast-paced Startups
Greg Hochmuth November 6, 2007
zoo-m.com Web 2.0 Expo Berlin
2.
3.
4. In the context of this talk,
“Design is about defining how your
users interact with your product,
based on your understanding of
who they are, why they use and
what they want to achieve.”
31. • Who they are
• What they want to accomplish
• What context they are in
What constraints they face
• Who else is involved
What methods they use today
• What words do they use
• Ask Why 5 times
36. the real benefits
• Avoids the “Elastic user”
• Help you answer design questions
• Bring everyone on the same page
• Create a shared understanding
37. When you talk to people
• There is a difference between
what people do and what people say
• Watch for “Post-Its”
• What do they use?
• People love to talk about themselves
49. Paper to Product
• Tips for testing
– The less polished, the better
– The secret life of PowerPoint
– “Wizard of Oz” technique
– Don’t make people “pretend” to be someone else
• Resources
– www.paperprototyping.com/
– www.alistapart.com/articles/paperprototyping
– www.uie.com/articles/prototyping_tips/
50. Paper to Product
• Tips for testing
– The less polished, the better
– The secret life of PowerPoint
– “Wizard of Oz” technique
– Don’t make people “pretend” to be someone else
51. #1. Know your users, know their goals
#2. Turn your features into stories
#3. Test while it’s cheap
52. Summary
• Design for your users, not for yourself
• Know who your users are,
why they will use your product,
and what you’re helping them accomplish
• Maximize shared understanding
67. First Experiences & Expectations
The 5-second test
www.uie.com/articles/five_second_test/
68. First Experiences & Expectations
10 seconds before
[click!]
5 seconds after
30 seconds (2-3 pages)
5 minutes
...
1 week later
...
Talking to a friend
69. Do you have a story
for each of those moments?
Have you really thought about
the context of your users at that point?
72. Thanks.
Get in touch at
grex@cs.stanford.edu
Psst!
web2expo@mento.info
73. Photo Credits!
by * Beezy *
http://www.flickr.com/photos/53085837@N00/52666083
by e v i l
http://www.flickr.com/photos/91738385@N00/331663300
Collected using FlickrStorm:
www.zoo-m.com/flickr-storm/