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MY NEW BOOK ABOUT 
HABIT FORMATION, 
as Distilled in 21 
Sentences.
You may think, “Twenty-one strategies! That’s overwhelming.” 
It may seem like a lot, but it’s actually helpful, because you 
can choose the ones that work for you. For instance, 
if you’re a Rebel, you’re not likely to use the Strategy of Scheduling, 
but the Strategy of Identity would work well. Or if you’re 
an Obliger, the Strategy of Clarity will be much less 
important than Accountability.
Many experts suggest one-size-fits-all solutions for habit change — 
and boy, it would be great if there were one magical answer 
that helped everyone. But we’re all different, so different 
strategies work for different people. 
In fact, that’s why the first two Strategies relate to Self-Knowledge…
Self-Knowledge 
The Four Tendencies: To change your habits, you 
have to know yourself, and in particular, 
your Tendency. (Are you an Upholder, 
Questioner, Obliger, or Rebel?) 
Distinctions: Knowing yourself is so important that 
it’s not enough to know your Tendency, you must 
also recognize your Distinctions. 
(For instance, are you a Marathoner or 
Sprinter? Under-buyer or over-buyer? Finisher or 
Opener? Novelty-lover or Familiarity-lover?)
Pillars of Habits 
Monitoring: You manage what you monitor, so find a way to 
monitor whatever matters. 
Foundation: First things first, so begin by making sure to get 
enough sleep, eat and drink right, move, and un-clutter. 
Scheduling: If it’s on the calendar, it happens. 
Accountability: You do better when you know someone’s 
watching– even if you’re the one doing the watching.
The Best Time to Begin 
First Steps: It’s enough to begin; if you’re ready, begin now. 
Clean Slate: Temporary becomes permanent, 
so start the way you want to continue. 
Lightning Bolt: A single idea can change the habits of 
a lifetime, overnight. (Enormously powerful, but hard 
to invoke on command.)
Desire, Ease, and Excuses 
Abstaining: For some of us, moderation is too tough; it’s easier to give up something 
altogether. (Works very well for some people, and not at all for others.) 
Convenience: Make it easy to do right and hard to go wrong. 
Inconvenience: Change your surroundings, not yourself. 
Safeguards: Plan to fail. 
Loophole-Spotting: Don’t kid yourself. 
(The funniest strategy. I love collecting loopholes.) 
Distraction:Wait fifteen minutes. 
Reward: The reward for a good habit is the good habit, and that’s the reward to give 
yourself. (The most misunderstood strategy.) 
Treats: It’s easier to ask more of yourself when you’re giving more to yourself. 
(The most fun strategy.) 
Pairing: Only do X when you’re doing Y. (Simple but surprisingly effective.)
Unique, Just like Everyone Else 
Clarity: The clearer you are about what you want, the more likely 
you are to stick to your habits. 
Identity: Your habits reflect your identity, so if you struggle to 
change a particular habit, re-think your identity. 
Other People: Your habits rub off on other people, and 
their habits rub off on you.
Download My Free 
Habits Manifesto 
SIGN UP HERE 
Learn more tips for a happier life and healthier habits 
at GretchenRubin.com

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My New Book About Habit Formation, as Distilled in 21 Sentences

  • 1. MY NEW BOOK ABOUT HABIT FORMATION, as Distilled in 21 Sentences.
  • 2.
  • 3. You may think, “Twenty-one strategies! That’s overwhelming.” It may seem like a lot, but it’s actually helpful, because you can choose the ones that work for you. For instance, if you’re a Rebel, you’re not likely to use the Strategy of Scheduling, but the Strategy of Identity would work well. Or if you’re an Obliger, the Strategy of Clarity will be much less important than Accountability.
  • 4. Many experts suggest one-size-fits-all solutions for habit change — and boy, it would be great if there were one magical answer that helped everyone. But we’re all different, so different strategies work for different people. In fact, that’s why the first two Strategies relate to Self-Knowledge…
  • 5. Self-Knowledge The Four Tendencies: To change your habits, you have to know yourself, and in particular, your Tendency. (Are you an Upholder, Questioner, Obliger, or Rebel?) Distinctions: Knowing yourself is so important that it’s not enough to know your Tendency, you must also recognize your Distinctions. (For instance, are you a Marathoner or Sprinter? Under-buyer or over-buyer? Finisher or Opener? Novelty-lover or Familiarity-lover?)
  • 6. Pillars of Habits Monitoring: You manage what you monitor, so find a way to monitor whatever matters. Foundation: First things first, so begin by making sure to get enough sleep, eat and drink right, move, and un-clutter. Scheduling: If it’s on the calendar, it happens. Accountability: You do better when you know someone’s watching– even if you’re the one doing the watching.
  • 7. The Best Time to Begin First Steps: It’s enough to begin; if you’re ready, begin now. Clean Slate: Temporary becomes permanent, so start the way you want to continue. Lightning Bolt: A single idea can change the habits of a lifetime, overnight. (Enormously powerful, but hard to invoke on command.)
  • 8. Desire, Ease, and Excuses Abstaining: For some of us, moderation is too tough; it’s easier to give up something altogether. (Works very well for some people, and not at all for others.) Convenience: Make it easy to do right and hard to go wrong. Inconvenience: Change your surroundings, not yourself. Safeguards: Plan to fail. Loophole-Spotting: Don’t kid yourself. (The funniest strategy. I love collecting loopholes.) Distraction:Wait fifteen minutes. Reward: The reward for a good habit is the good habit, and that’s the reward to give yourself. (The most misunderstood strategy.) Treats: It’s easier to ask more of yourself when you’re giving more to yourself. (The most fun strategy.) Pairing: Only do X when you’re doing Y. (Simple but surprisingly effective.)
  • 9. Unique, Just like Everyone Else Clarity: The clearer you are about what you want, the more likely you are to stick to your habits. Identity: Your habits reflect your identity, so if you struggle to change a particular habit, re-think your identity. Other People: Your habits rub off on other people, and their habits rub off on you.
  • 10. Download My Free Habits Manifesto SIGN UP HERE Learn more tips for a happier life and healthier habits at GretchenRubin.com