From the Wake Forest University School of Law. Do you find yourself on LinkedIn, Facebook, and Twitter, but not sure how to manage all of your accounts? Avoid social media burnout and learn how to keep up with the ever-changing landscape of web 2.0. The webinar will be led by Lisa Snedeker, the law school’s communications director, and Gretchen Edwards, the University’s assistant director of digital engagement for Alumni Services.

1. Social Media Summer School:
Easy ways to manage your online brand
August 28, 2012
Lisa Snedeker
Director of Communications and Public Relations, School of Law
Gretchen Edwards
Assistant Director of Digital Engagement, University Advancement

2. Welcome
• Thank you for being here today!
• A little housekeeping:
• We are recording today's webinar
• The slides and recording will be posted online
following the webinar

3. Your facilitators
Lisa Snedeker brings more than 25 years of media/
communications experience to her position as the law school's
communications and public relations director. Before coming
to Wake Forest, Lisa worked as a reporter and editor for The
Associated Press, the St. Louis Post-Dispatch, the Las Vegas
Sun and The Fayetteville (N.C.) Observer, among other
newspapers, magazines and broadcast outlets. She has a BA
from Saint Mary-of-the-Woods College in Indiana and a MA
from the University of Illinois at Springfield.
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools
as the alumni office's assistant director of digital
engagement. She began her work at Wake Forest
sponsored by Cisco, where she liaised between the
company and the institution to foster the adoption and
assess the effectiveness of collaborative technologies within
the University community. She graduated from Wake Forest
in 2010 with a BA in History, and minors in Journalism and
Global Trade & Commerce Studies.

4. How to ask questions
• Please chat in your questions
Chat box
Type here

5. “
Monitoring too many Twitter tweets,
spending too much face time on Facebook,
and following too many links on LinkedIn
can lead to social media burnout.
–Attorney D. Todd Smith.

6. Learning objective
After attending this session,
you will know how to easily
manage your online brand.

7. 1. Have a strategy.
1. Have a strategy:
A. Determine which social media makes the most
sense for you to promote your practice.
B. Know what you want to accomplish before
beginning.
C. Set goals, stick to them.

8. 2. Schedule time.
2. Schedule time:
A. Reserve time for
social media
management and
work within those
constraints.

9. 3. Take a shortcut.
3. Don’t be afraid to take a shortcut (or two):
A. Use available tools for managing
selected content.
B. TweetDeck and Hootsuite
work well for social media
account management.
C. Setting up a
Google Reader
or RSS feed
can streamline
personal
reading.

10. 4. Turn off notifications.
4. Turn off notifications:
A. Desktop or mobile notifications can quickly
become overwhelming or distracting.
B. Stay on task by batching social media and only
checking in on your own time.

11. 5. Practice selective listening.
5. Practice selective listening:
A. Be mindful of who you are listening to – don’t be
afraid to de-friend or unfollow.
B. Don’t feel the need to read every status update
or blog post.

12. 6. Maintain your online privacy.
6. Maintain your online privacy:
A. Social networks can
change privacy settings
on a whim.
B. Revisit your privacy
settings every few weeks
to ensure that you stay in
control.

13. 7. Be ethical
7. Be ethical:
A. When it comes to the
law, social media is no
different from any other
form of communication—
the same rules apply.
B. Don’t hesitate to consult
ABA policies to make
sure you are in
compliance.
C. Above all, use common
sense. If it doesn’t feel
right, then it probably is
not.

14. 8. Stay in-the-know.
8. Stay in-the-know. Social Media needs CLE, too:
A. Just as you would keep up with the ever-
evolving field of law, stay abreast of social
media best practices.
B. Refer to social media blogs, industry
publications, and colleagues. Examples include:
• Mashable.com
• http://bits.blogs.nytimes.com/
• http://www.socialmediaforlawfirms.com/

15. 9. Measure and evaluate.
9. Measure and evaluate:
A. Refer back to your goals
to make sure your social
media efforts are making
an impact.
B. Track both the
quantitative (followers,
website traffic) and
qualitative (client stories,
engagement) to show
results.

16. 10. Unplug every so often.
10. Unplug every so often.
A. As with any part of work, take a vacation once
in a while.
B. You’ll feel fresh and inspired when you return.

17. Review
Remember these tips to easily mange
your online brand:
1. Have a strategy.
2. Schedule time.
3. Use management tools.
4. Turn off notifications.
5. Practice selective listening.
6. Maintain your online privacy.
7. Be ethical.
8. Stay in-the-know.
9. Measure and evaluate.
10. Unplug every so often.

18. Questions
• Please chat in your questions
Chat box
Type here

19. Questions
• Topics discussed during the live Q & A included:
• The growing importance of law firms to be active
on social media.
• Online privacy practices.
• ABA Commission on Ethics.
• Ways that lawyers can benefit from
non-marketing uses of social media.
• More resources from WFU School of Law:
• http://communications.law.wfu.edu/social-media-
summer-school/
• http://communications.law.wfu.edu/get-linkedin/

20. Contact
We look forward to hearing from you!
Lisa Snedeker Gretchen Edwards
• on LinkedIn • on LinkedIn