1.
By: Greg Kristan
What Your SEO Should Look Like After 5
Months Working with TM Blast

2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium
Reviews
• Frequent Speaker at Events in Boston around
SEO
• Outside of Work, I live with my fiancé and
our three-year-old Shiba Inu in Boston, MA.
• Photo credit:
https://laurendobishphotography.com/

3.
July 2020

4.
SEO Summary
AdWords Cost-Savings Grew to $1.1k via the Organic Traffic
We Drove to the Site.
Total Organic Sessions Grew +51% MoM
Three Blog Posts (And One Unwritten Blog) Still in Review
from REDACTED. Getting These Blogs on the Site Can Drive
Additional Traffic + Pass SEO Juice to REDACTED
Created a Google My Business Post with a Discount Code
Plan to Add One More Picture to REDACTED in August.

5.
Organic Sessions Up +51% MoM
Began SEO Work on March 2020

6.
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2019 2020
Total 12 10 17 17 21 23 27 23 27 42 75 234 277 682 720 745
0
100
200
300
400
500
600
700
800
AxisTitle
Total Ranking Keywords
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2019 2020
Total 0 0 0 0 0 0 0 1 6 11 21 10 23 69 278 300
0
50
100
150
200
250
300
350
AxisTitle
Non-Brand Traffic
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2019 2020
Total 0 0 0 0 0 0 0 0 2 2 3 5 8 21 19 24
0
5
10
15
20
25
30
AxisTitle
Page 1 Keyword Rankings
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
2019 2020
Google Ads Cost- Savings from SEO
Total

7.
Top Non-Brand Keywords MoM Ranking Change

8.
Top Landing Pages
Session Traffic Difference MoM
Page Jul Jun May Apr Mar Diff Jul vs Jun % Jul vs Jun
REDACTED 234 125 154 87 107 +109 +87%
REDACTED 51 34 31 8 0 +17 +50%
REDACTED 46 33 17 23 13 +13 +39%
REDACTED 46 54 19 8 0 -8 -15%
REDACTED 33 30 11 1 1 +3 +10%
REDACTED 15 9 9 10 4 +6 +67%
REDACTED 14 11 9 6 3 +3 +27%
REDACTED 10 3 0 0 0 +7 +233%
REDACTED 7 2 2 0 1 +5 +250%