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Free SEO Audit for www.narvaloclothing.com

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Here is the Free SEO Audit for www.narvaloclothing.com. During this audit, I reviewed their website from a technical, on-page, and competitor review.

If you are interested in a Free SEO Audit, you can visit this link https://www.tmblast.com/services/free-seo-audit/

You can also check out the SEO Workshop too https://www.tmblast.com/services/seo-workshop/

Publicada em: Marketing
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Free SEO Audit for www.narvaloclothing.com

  1. 1. By: Greg Kristan Free SEO Audit Narvalo
  2. 2. About Greg • 9+ years of SEO / PPC Experience • The Owner of TM Blast / The Stadium Reviews • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our three-year-old Shiba Inu in Boston, MA. • Photo credit: https://laurendobishphotography.com/
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits  Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes  Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research  Expand the net of keyword optimizations for a client Content Implementation  Updating the content on the page Review Results  Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary of the Site 84 Keywords Drive 6 Organic Visits to the Site Out of the 6 visits, 6 come from Non-Brand Keywords Non-Brand Keywords are Keywords that Don’t Include Your Business Name
  5. 5. Top Non-Brand Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Technical SEO Audit + Fixes
  8. 8. Technical Score 88% Audit Score
  9. 9. Examples of Technical Issues on the Site
  10. 10. Competitor Research
  11. 11. Mainframe Competitor Numbers 132 Keywords Drive 87 Organic Visits to the Site Out of the 87 visits, 87 come from Non-Brand Keywords Non-Brand Keywords are Keywords that Don’t Include their Business Name
  12. 12. Meta Threads Competitor Numbers 3.5k Keywords Drive 19.5k Organic Visits to the Site Out of the 19.5k visits, 12.5k come from Non-Brand Keywords Non-Brand Keywords are Keywords that Don’t Include their Business Name
  13. 13. Keyword Graph with Competitors Narvalo Clothing Currently does not overlap the two identified competitors with shared keywords This means that Narvalo either does not rank in the top 100 positions, or does not directly compete for the same keywords
  14. 14. Content + Implementation
  15. 15. Example Optimization: Cyberpunk Hoodie(480 Searches) • Current Google rank is position 13 of Google and ranks for this URL https://www.narvaloclothing.co m/products/cyberpunk- illustration-of-the-green-magic- classic-unisex-black-hoodie • To the right, you have a C- SEO Score for your target page • Consider adding the following words to this page to improve your SEO • Cyberpunk hoodie, sweatshirt, pullover hoodie, anime, cosplay, pullover sweatshirt, street fashion, vibes, and more
  16. 16. Example Optimization: Update the Title Tags • The Title Tag is a Direct Ranking Factor for SEO. Try and Limit the Length to Below 70 Characters if Possible
  17. 17. Example Optimization: Update the Meta Name Description • The Meta Name Description for Many Pages is over the 150 Character Limit. While not a Direct Ranking Factor, We should Update the Descriptions for the most critical pages on the Site
  18. 18. Install Search Console, Bing Webmaster Tools, and create a profile in SEMrush. The robots.txt file delivers a 404 page. https://www.narvaloclothing.com/robots.xt There are 11 Orphaned Pages in the XML sitemap, but they Don’t Have Any Content. Either 301 Redirect this Content to an Appropriate Page, or add Direct Links to these Pages Add Relevant Content to Each Page Under Shop. For example, 90’s Kids Does not have Any Written Content on the Page. Same goes with Cyberpunk Clothing. These are Keyword Gaps on the site. If Possible, Narvalo Clothing should Break out Categories on their Website. For example Shirts, Art, and Hoodies for Cyberpunk Review competitors to discover low-hanging fruit ideas Conclusion
  19. 19. SEO Case Study: Growing the Traffic for a Redacted Website • Fixed all technical issues back in November 2018 – May 2019 • Grew the monthly traffic from 0 to 77k a month • Traffic continues to grow each month for this website
  20. 20. SEO Case Study: Grew the Organic Session Traffic +35% YoY • Client is in the Salesforce field • Fixed many technical errors early in 2019 • The traffic began to grow MoM due the non-brand keywords moving into page 1 of Google
  21. 21. SEO Case Study: The Stadium Reviews Feature Snippets
  22. 22. SEO Case Study: The Stadium Reviews Answer Box Answers in Google
  23. 23. SEO Case Study: Client (Redacted their Name) • We’ve been working together for four months now. The yellow arrow represents the first month • Client’s total ranking keywords are growing along with their Non- Brand Traffic Each Month
  24. 24. SEO Case Study: Client (Redacted their Name) • Grew their Organic Traffic +11% YoY from 2019 vs 2018 • Currently up 11% in Organic Traffic 2020 vs 2019. Current COVID-19 Impact Has Slowed Growth Starting in April
  25. 25. PPC Case Study: Increased Conversions + Lowered the CPA • Lowered the CPA for a client from $45.03 to $29.39 • Got to a CPA under $35, which Makes Selling this Product Profitable for my Client • With the Profit, We Increase Our Monthly Spend in the Google Display Network

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