1.
By: Greg Kristan
Free SEO Audit
Narvalo

2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium
Reviews
• Frequent Speaker at Events in Boston around
SEO
• Outside of Work, I live with my fiancé and
our three-year-old Shiba Inu in Boston, MA.
• Photo credit:
https://laurendobishphotography.com/

3.
TM Blast’s
SEO Plan for
Clients
Technical Audits  Making sure Google and Bing can
understand and crawl your website efficiently
Technical Fixes  Fixing any technical issues that restrict
Google / Bing from crawling and understanding your site
Keyword Competitor Research  Expand the net of keyword
optimizations for a client
Content Implementation  Updating the content on the page
Review Results  Each month, you (client) will receive a
monthly report going over every optimization and the results

4.
SEO Summary of the Site
84 Keywords Drive 6 Organic Visits to the Site
Out of the 6 visits, 6 come from Non-Brand Keywords
Non-Brand Keywords are Keywords that Don’t Include Your Business Name

5.
Top Non-Brand Ranking Keywords in Google

6.
Top Organic Traffic by Page

7.
Technical SEO Audit + Fixes

8.
Technical Score
88% Audit Score

9.
Examples of Technical Issues on the Site

10.
Competitor Research

11.
Mainframe Competitor Numbers
132 Keywords Drive 87 Organic Visits to the Site
Out of the 87 visits, 87 come from Non-Brand Keywords
Non-Brand Keywords are Keywords that Don’t Include their Business Name

12.
Meta Threads Competitor Numbers
3.5k Keywords Drive 19.5k Organic Visits to the Site
Out of the 19.5k visits, 12.5k come from Non-Brand Keywords
Non-Brand Keywords are Keywords that Don’t Include their Business Name

13.
Keyword Graph with Competitors
Narvalo Clothing Currently does not overlap the two identified competitors
with shared keywords
This means that Narvalo either does not rank in the top 100 positions, or
does not directly compete for the same keywords

14.
Content + Implementation

15.
Example Optimization:
Cyberpunk Hoodie(480 Searches)
• Current Google rank is position
13 of Google and ranks for this
URL
https://www.narvaloclothing.co
m/products/cyberpunk-
illustration-of-the-green-magic-
classic-unisex-black-hoodie
• To the right, you have a C- SEO
Score for your target page
• Consider adding the following
words to this page to improve
your SEO
• Cyberpunk hoodie,
sweatshirt, pullover hoodie,
anime, cosplay, pullover
sweatshirt, street fashion,
vibes, and more

16.
Example Optimization:
Update the Title Tags
• The Title Tag is a Direct Ranking Factor for SEO. Try and Limit the Length
to Below 70 Characters if Possible

17.
Example Optimization:
Update the Meta Name Description
• The Meta Name Description for Many Pages is over the 150 Character Limit.
While not a Direct Ranking Factor, We should Update the Descriptions for the
most critical pages on the Site

18.
Install Search Console, Bing Webmaster Tools,
and create a profile in SEMrush.
The robots.txt file delivers a 404 page.
https://www.narvaloclothing.com/robots.xt
There are 11 Orphaned Pages in the XML
sitemap, but they Don’t Have Any Content.
Either 301 Redirect this Content to an
Appropriate Page, or add Direct Links to these
Pages
Add Relevant Content to Each Page Under
Shop. For example, 90’s Kids Does not have
Any Written Content on the Page. Same goes
with Cyberpunk Clothing. These are Keyword
Gaps on the site.
If Possible, Narvalo Clothing should Break out
Categories on their Website. For example
Shirts, Art, and Hoodies for
Cyberpunk
Review competitors to discover low-hanging
fruit ideas
Conclusion

19.
SEO Case Study: Growing the Traffic for a Redacted Website
• Fixed all technical
issues back in
November 2018 –
May 2019
• Grew the monthly
traffic from 0 to
77k a month
• Traffic continues to
grow each month
for this website

20.
SEO Case Study: Grew the Organic Session Traffic +35% YoY
• Client is in the
Salesforce field
• Fixed many
technical errors
early in 2019
• The traffic began to
grow MoM due the
non-brand
keywords moving
into page 1 of
Google

21.
SEO Case Study: The Stadium Reviews Feature Snippets

22.
SEO Case Study: The Stadium Reviews
Answer Box Answers in Google

23.
SEO Case Study: Client (Redacted their Name)
• We’ve been
working together
for four months
now. The yellow
arrow represents
the first month
• Client’s total
ranking keywords
are growing along
with their Non-
Brand Traffic Each
Month

24.
SEO Case Study: Client (Redacted their Name)
• Grew their Organic
Traffic +11% YoY
from 2019 vs 2018
• Currently up 11% in
Organic Traffic 2020
vs 2019. Current
COVID-19 Impact
Has Slowed Growth
Starting in April

25.
PPC Case Study: Increased Conversions + Lowered the CPA
• Lowered the CPA
for a client from
$45.03 to $29.39
• Got to a CPA under
$35, which Makes
Selling this Product
Profitable for my
Client
• With the Profit, We
Increase Our
Monthly Spend in
the Google Display
Network