1.
Free SEO Audit
Tichi Auto Repair
By: Greg Kristan

2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium Reviews
• Frequent Speaker at Events in Boston around SEO
• Outside of Work, I live with my fiancé and our
three-year-old Shiba Inu in Boston, MA.

3.
TM Blast’s
SEO Plan for
Clients
Technical Audits → Making sure Google and Bing can
understand and crawl your website efficiently
Technical Fixes → Fixing any technical issues that restrict
Google / Bing from crawling and understanding your site
Keyword Competitor Research → Expand the net of keyword
optimizations for a client
Content + Links + Implementation → Updating the content on
the page / looking for backlink opportunities
Review Results → Each month, you (client) will receive a
monthly report going over every optimization and the results

4.
SEO Summary for the Site
Organic Search
Traffic
• 55 ranking
keywords
• 115 monthly
Google visits
Organic Traffic Trend
• Looks like a new
website already
making an impact
with monthly
organic traffic
Backlinks
• 1 referring domain
• 2total links

5.
Top Ranking Keywords in Google

6.
Top Organic Traffic by Page

7.
Technical SEO Audit + Fixes

8.
Technical Score
93% Audit Score / 97% SEO Score

9.
Additional SEO Technical Issue (Load Time)
Load Time Concern
• Website takes 4.8
seconds to load
• Consider serving
smaller images
on the site
• Leverage
Browser Caching

10.
Competitor Research

11.
Your Direct Competitor Research
Competitor Review
This view is a direct snapshot from SEMRush, but we can use this to view “SE Keywords” to
discover what words are driving traffic on a monthly basis for competitor research

12.
Content + Links + Implementation

13.
Big SEO Opportunity: Break out Each of These
Services into Their Own Page
• By breaking out each page, you
can optimize the title tag, meta
name description, h1 tag, ALT
tag, and content specefic to that
service
• You can also internally link
related services together to help
boost SEO rankings
• Having unique pages allows
better PPC (pay-per-click)
targeting down the road

14.
Example Optimization:
Auto Repair Edmonton (1k Monthly Searches)
• Current Google rank is on
page 4 of Google and ranks
for this URL
https://tichiauto.com/
• To the right, you have a C+
SEO Score for your
homepage via the written
content. The highest score
you can get is an A++
• Consider adding the
following words to this page
if they make sense
• Auto service, vehicle
inspection, car repair,
automotive services, brake
repair, auto repair services,
towing, wheel alignment,
best auto repair, and more

15.
Example Optimization:
Car Repair Edmonton(320 Monthly Searches)
• Current Google rank is on
page 8 of Google and ranks
for this URL
https://tichiauto.com/
• To the right, you have a C+
SEO Score for your
homepage via the written
content. The highest score
you can get is an A++
• Consider adding the
following words to this page
if they make sense
• Auto service, vehicle
inspection, car repair,
automotive services,
Alberta, check engine light,
mechanic shop, body
repair, full service, and
more

16.
Local Listings
Bing and Other Directories are Missing Your Local Listings

17.
Notice How
Bing Does
Not Have a
Knowledge
Graph?

18.
Bing’s Market Share in Canada is about 8%

19.
SEO
Recommendations
at a High Level
Install Google Analytics, Search
Console, Bing Webmaster Tools,
and create a profile in SEMrush for
daily SEO Tracking if not done
already
Put the XML Sitemap file
(https://tichiauto.com/page-
sitemap.xml) into the robots.txt file
and add upload smaller images on
the site to improve the load time
Break out individual pages for each
core service that you offer. For
example, you should have a
transmission service, tune ups, air
conditioning, and more page
Update your local listings on places
like Bing
Work together on a cohesive SEO
keyword strategy each month
around auto mechanic terms
Review competitors in the auto
mechanic space to find new
keyword opportunities to optimize
the site for

20.
SEO Case Study: Growing the Traffic for a Redacted Website
• Fixed all technical
issues back in
November 2018 –
May 2019
• Grew the monthly
traffic from 0 to
77k a month
• Traffic continues to
grow each month
for this website

21.
SEO Case Study: Grew the Organic Session Traffic 35% YoY
• Client is in the
Salesforce field
• Fixed many
technical errors
early in 2019
• The traffic began to
grow MoM due the
non-brand
keywords moving
into page 1 of
Google

22.
SEO Case Study: The Stadium Reviews
• Personal project by
Greg Kristan
• Goal is to rank for
parking keywords
in Google and drive
affiliate
commissions
• Began building the
site in late March
2019
• Grown the organic
traffic each month

23.
SEO Case Study: Client (Redacted their Name)
• Longest active client
via 16 months
• Doubled their organic
traffic since the start
of the contact in
December 2018
• Currently rank them
as #1 in Google for
their target keyword.
CPC for that keyword
is over $20 a click
with thousands of
searches

24.
PPC Case Study: Increased Conversions and Lowered CPA
• Lowered the CPA
for a client from
$23.25 in
December to $9.89
in March in Google
Ads
• Increased
Conversions from
166 in December to
875 in Google
• Lowered the CPC
from $3.73 to $2.09