1.
SEO Free Audit for
Sparkly Maids
By: Greg Kristan

2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium Reviews
• Frequent Speaker at Events in Boston around SEO
• Outside of Work, I live with my fiancé and our
two-year-old Shiba Inu in Boston, MA.

3.
TM Blast’s
SEO Plan for
Clients
Technical Audits → Making sure Google and Bing can
understand and crawl your website efficiently
Technical Fixes → Fixing any technical issues that restrict
Google / Bing from crawling and understanding your site
Keyword Competitor Research → Expand the net of keyword
optimizations for a client
Content + Links + Implementation → Updating the content on
the page / looking for backlink opportunities
Review Results → Each month, you (client) will receive a
monthly report going over every optimization and the results

4.
SEO Summary for the Site
Organic Search Traffic
• 56 ranking keywords
• 18 monthly Google
visits
Organic Traffic Trend
• Site’s flat in organic
traffic over the past
year
Backlinks
• 17 referring
domains
• 651 total links

5.
Top Ranking Keywords in Google

6.
Top Organic Traffic by Page

7.
Technical SEO Audit + Fixes

8.
Technical Score
78% Audit Score / 83% SEO Score

9.
SEO Technical Issues to Address
Duplicate URL’s
• HTTP and HTTPS versions
accessible via Google /
Bing
• Means you are splitting
your SEO efforts in half
Robots.txt Issues +
Opportunities
• Blocking CSS + JavaScript
can cause render issues
for Google and Bing
• Missing the XML sitemap
in the robots.txt file.
Adding this path will allow
Google and Bing to crawl
your site easier

10.
Additional SEO Technical Issue (Load Time)
Load Time Concern
• Website takes 7.6
seconds to load
• Consider defer
parsing of
JavaScript
• Serve smaller
image file sizes to
Google / Bing
• And leverage
browser caching in
the HTACCESS file

11.
Competitor Research

12.
Competitor Research
Competitor Review
• Lots of competition
in this field
(according to
SEMRush) without
one clear winner
• Consider reviewing
Lolli maids, Karen's
Green Cleaning, and
Sparkly House
Cleaning, for SEO
research
• Also review Google’s
local results for direct
competitor analysis

13.
Content + Links + Implementation

14.
Example Optimization:
Home Cleaning Dallas (320 Monthly Searches)
• Current Google rank is on page 9 of
Google, and your homepage is
ranking for this phrase.
• To the right, you have a C+ SEO
Score for your homepage via the
written content
• To rank on page 1 of Google, you
should create a new page specefic
for this service with a unique URL +
title tag
• Consider adding the following
words to the new page
• Maid service, move out, Texas,
house cleaners, deep cleaning,
clean house, residential
cleaning, cleaning company,
cleaning team, cleaning
product, and more

15.
Example Optimization:
Deep Cleaning House Dallas (20 Monthly Searches)
• Current Google rank is on page 8 of
Google, and your homepage is
ranking for this phrase.
• To the right, you have a C+ SEO
Score for your homepage via the
written content
• To rank on page 1 of Google, you
should create a new page specefic
for this service with a unique URL +
title tag
• Consider adding the following
words to the new page
• Deep Cleaning, move out, maid
service, move out cleaning,
Texas, deep cleaning services,
house cleaners, green cleaning,
fantastic job, and more

16.
Example Optimization:
Dallas Move Out Cleaning Service (40 Monthly Searches)
• You currently don’t rank for
this keyword in Google
• To rank on page 1 of Google,
you should create a new
page specefic for this service
with a unique URL + title tag
• Consider adding the
following words to the new
page
• Cleaning services, Dallas,
move out, house cleaning,
move out cleaning, maid
service, deep cleaning,
home cleaning, house
cleaning services, Texas,
and more

17.
Example Optimization:
Post Construction Cleaning Dallas (40 Monthly Searches)
• You currently don’t rank for
this keyword in Google
• To rank on page 1 of Google,
you should create a new
page specefic for this service
with a unique URL + title tag
• Consider adding the
following words to the new
page
• Cleaning service, Dallas,
post construction cleaning,
post construction clean up,
post construction cleaning
service, commercial
cleaning, clean up service,
cleaning company, Texas,
and more

18.
Local Links Missing
Google, Google Maps, and Bing Don’t Show Your Listing

19.
SEO
Recommendations
at a High Level
Install Google Analytics, Search Console, Bing Webmaster Tools,
and create a profile in SEMrush for daily SEO Tracking if not done
already
Redirect all HTTP versions of the website to HTTPS. Fix the load
time by adding browser caching + minimizing JavaScript files. Add
the XML sitemap to the robots.txt file. And more!
Break out individual pages for each core service that you offer.
Have each new page’s content include the relevant keywords,
create new title tags, internal linking, image ALT tags, and more!
Update your local listings on places like Google, Google Maps, and
Bing to show up for local searches. Currently, you don’t have these
listings on Google or Bing
Work together on a cohesive SEO keyword strategy each month to
optimize for the right keywords for the business.

20.
SEO Case Study: The Stadium Reviews
• Personal project by
Greg Kristan
• Goal is to rank for
parking keywords
in Google and drive
affiliate
commissions
• Began building the
site in late March
2019
• Grown the organic
traffic each month

21.
SEO Case Study: Client (Redacted their Name)
• Longest active client
via 14 months
• Doubled their organic
traffic since the start
of the contact in
December 2018
• Currently rank them
as #1 in Google for
their target keyword.
CPC for that keyword
is over $20 a click
with thousands of
searches

22.
SEO Case Study: Growing the Traffic for a Redacted Website
• Fixed all technical
issues back in
November 2018 –
May 2019
• Monthly organic
traffic ~45k per
month now
• Traffic continues to
grow each month
for this website

23.
PPC Case Study: Increased Conversions and Lowered CPA
• Lowered the CPA
for a client from
$23.25 in
December to
$10.20 in Google
• Increased
Conversions from
166 in December to
503 in Google
• Lowered the CPA in
Bing Ads as well
from $6.29 to $5.39
MoM while
increasing
conversions