1.
Free SEO Audit
BARTS Remodeling
By: Greg Kristan

2.
About Greg
• 9+ years of SEO / PPC Experience
• The Owner of TM Blast / The Stadium Reviews
• Frequent Speaker at Events in Boston around SEO
• Outside of Work, I live with my fiancé and our
three-year-old Shiba Inu in Boston, MA.

3.
TM Blast’s
SEO Plan for
Clients
Technical Audits → Making sure Google and Bing can
understand and crawl your website efficiently
Technical Fixes → Fixing any technical issues that restrict
Google / Bing from crawling and understanding your site
Keyword Competitor Research → Expand the net of keyword
optimizations for a client
Content + Links + Implementation → Updating the content on
the page / looking for backlink opportunities
Review Results → Each month, you (client) will receive a
monthly report going over every optimization and the results

4.
SEO Summary for the Site
195 Keywords Drive 48 Organic Visits to the Site
Out of the 48 visits, 8 come from Non-Brand Keywords
Non-Brand Keywords are Keywords that Don’t Include Your Business Name

5.
Top Non-Brand Ranking Keywords in Google

6.
Top Organic Traffic by Page

7.
Technical SEO Audit + Fixes

8.
Technical Score
84% Audit Score

9.
Competitor Research

10.
Your Direct Competitor Research
Competitor Review
• Lots of
competition in
this field
(according to
SEMRush)
• Using this report
can unlock new
keyword
opportunities to
optimize for

11.
Content + Links + Implementation

12.
Example Optimization:
General Contractor Chicago (1k Monthly Searches)
• Current Google rank is position
93 of Google and ranks for this
URL https://bartsremodel.com/
• To the right, you have a C+ SEO
Score for your homepage via
the written content. The
highest score you can get is an
A++
• Consider adding the following
words to this page
• General contracting,
Chicagoland, construction
company, roofing, carpentry,
home renovations, drywall,
new construction, new
home, home builder, and
more

13.
Example Optimization:
Basement Remodeling Chicago (210 Monthly Searches)
• Current Google rank is position
31 of Google and ranks for this
URL
https://bartsremodel.com/basem
ents/
• To the right, you have a B- SEO
Score for your page via the
written content. The highest
score you can get is an A++
• Consider adding the following
words to this page
• Home remodeling,
remodeling project,
remodeling services, home
theater, Chicago area, high
quality, man cave, basement
ceiling, and more

14.
Local Links
To help with local SEO ranking, you
should fix any incorrect, inconsistent, or
missing listings on places like
Foursquare, Bing, and Facebook

15.
Knowledge Graph
is not present on
Bing like it is on
Google

16.
Install Google Analytics, Search
Console, Bing Webmaster Tools, and
create a profile in SEMrush for daily
SEO Tracking if not done already
Add the XML file to the robots.txt,
clean up broken links on the site,
review blocked pages in the
robots.txt, Bing’s index, and more
Optimize each service with missing
keywords + create internal links to
increase the keyword ranks
Update your local listings on places
like Bing and Facebook. Resubmit
Bing to get that knowledge graph in
the SERP
Work together on a cohesive SEO
keyword strategy each month for
target keywords
Review competitors to discover low-
hanging fruit ideas
Conclusion

17.
SEO Case Study: Growing the Traffic for a Redacted Website
• Fixed all technical
issues back in
November 2018 –
May 2019
• Grew the monthly
traffic from 0 to
77k a month
• Traffic continues to
grow each month
for this website

18.
SEO Case Study: Grew the Organic Session Traffic 35% YoY
• Client is in the
Salesforce field
• Fixed many
technical errors
early in 2019
• The traffic began to
grow MoM due the
non-brand
keywords moving
into page 1 of
Google

19.
SEO Case Study: The Stadium Reviews
• Personal project by
Greg Kristan
• Goal is to rank for
parking keywords
in Google and drive
affiliate
commissions
• Began building the
site in late March
2019
• Grown the organic
traffic each month

20.
SEO Case Study: Client (Redacted their Name)
• Longest active client
via 16 months
• Doubled their organic
traffic since the start
of the contact in
December 2018
• Currently rank them
as #1 in Google for
their target keyword.
CPC for that keyword
is over $20 a click
with thousands of
searches

21.
PPC Case Study: Increased Conversions + Lowered the CPA
• Lowered the CPA
for a client from
$23.25 in
December to $9.89
in March in Google
Ads
• Increased
Conversions from
166 in December to
875 in Google
• Lowered the CPC
from $3.73 to $2.09