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Free SEO Audit for Great City Medical

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Free SEO Audit for Great City Medical. The website is new to SEO, but has plenty of room to grow with off-page and on-page SEO changes.

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Free SEO Audit for Great City Medical

  1. 1. Free SEO Audit: Great City Medical By: Greg Kristan
  2. 2. About Greg • 9+ years of SEO / PPC Experience • The Owner of TM Blast • Frequent Speaker at Events in Boston around SEO • Outside of Work, I live with my fiancé and our two-year-old Shiba Inu in Boston, MA.
  3. 3. TM Blast’s SEO Plan for Clients Technical Audits → Making sure Google and Bing can understand and crawl your website efficiently Technical Fixes → Fixing any technical issues that restrict Google / Bing from crawling and understanding your site Keyword Competitor Research → Expand the net of keyword optimizations for a client Content + Links + Implementation → Updating the content on the page / looking for backlink opportunities Review Results → Each month, you (client) will receive a monthly report going over every optimization and the results
  4. 4. SEO Summary for the Site Organic Search Traffic • 30 ranking keywords • 94 monthly Google visits Organic Traffic Trend • Site is new to Google’s index Backlinks • 1 referring domains • 1 total links
  5. 5. Top Ranking Keywords in Google
  6. 6. Top Organic Traffic by Page
  7. 7. Technical SEO Audit + Fixes
  8. 8. Technical Score 90% Audit Score / 96% SEO Score
  9. 9. Quick SEO Fix • Update the 302 redirects to be 301 redirects • 302 redirects don’t pass the full SEO value over to their destination
  10. 10. Technical Opportunities • Site loads quickly at 3.1 seconds • Additional Technical Fixes • Add the XML sitemap to the robots.txt file • Block query parameters in the robots.txt file. An example of a query parameter to block is any value with a ? • https://www.greatcitymedic al.com/patient-education- article/chin-implants- 33?pesource=66 https://gtmetrix.com/reports/americanlegendrider.com/JcVHqAlX
  11. 11. Competitor Research
  12. 12. GYN Competitor SEO Review • Out of the two competitors listed, we don’t see any overlap between the keywords. • Without the overlap in keywords, we can review the keywords your competitors rank for and review their search volume for our keyword expansion
  13. 13. Harlem gyn Competitor Review • The largest search volume keyword is Dr Udo at 480 searches, but they are on page 3 of Google being at position 26
  14. 14. Content + Links + Implementation
  15. 15. Example Optimization: Gynecologist in New York City 1.6k Monthly Searches • Current Score is a C+, but you want to get to an A++ if possible, to move up in Google • Consider adding the following words to the page to help improve the SEO score • Ob / gyn • Obstetrician • NYC • Manhattan / Brooklyn • Best Gynecologist • Pap Smears • Board Certified • Birth Control • Medical care • And More! This should be the target page to rank which has a C+ score https://www.greatcitymedical.com/gynecology/
  16. 16. Example Optimization: Immigration Exam 720 Monthly Searches • Current Score is a B-, but you want to get to an A++ if possible, to move up in Google • Consider adding the following words to the page to help improve the SEO score • United States • Immigration Medical Exam • Chest X-Ray • Physical Examination • i-693 Form • Medical History • Varicella • Adjustment of Status • And More! This should be the target page to rank which has a B- https://www.greatcitymedical.com/primary-care- services/immigration-health-services/
  17. 17. Links • When you measure local link signals, you can see many listings are missing or incorrect. • Consider listing the business on Bing, Facebook, Hot Frog, and any other relevant listing.
  18. 18. SEO Recommendations at a High Level Install Google Analytics, Search Console, Bing Webmaster Tools, and create a profile in SEMRush for daily SEO Tracking if not done already Update the 302 redirects to be 301. Add the XML sitemap to the robots.txt file Optimize the content for Gynecologist in New York City and Immigration Exam with the missing keywords. Expect traffic between 5- 25% of that monthly search volume when you get to page 1 of Google Update your local listings on places like Bing and Facebook to help drive more local searchers to your website. Work together on a cohesive SEO keyword strategy each month to optimize for the right keywords for the business.
  19. 19. SEO Case Studies for TM Blast TM Blast Organic Traffic up 116% and Conversions up 287% YoY Conversions are anyone filling out the contact form on my website
  20. 20. SEO Case Studies for Client Grew my Client’s Organic Ranking Keywords and Organic Traffic since November 2018 I also manage their Google / Bing Ads for two other websites
  21. 21. SEO Case Studies for Client Helped grow a specefic part of a website from zero organic traffic in September to now 38k in monthly organic traffic
  22. 22. SEO Case Studies for The Stadium Reviews Personal project, The Stadium Reviews, continues to grow in ranking keywords and traffic since being established in March 2019 This website is about baseball stadiums and parking for the MLB, NHL, NBA, and NFL
  23. 23. PPC MoM Case Study for Client Create a new account structure, negative keywords, day of week bid adjustments, A/B ad copy testing, and in- marketing audience profiling to deliver their best month in paid search marketing