BEST BUY WILL ANSWER YOU
24/7 ON TWITTER!
Best Buy created the Twelpforce, allowing its employees to respond right away to
any customer question.!
This initiative has helped increase trust. The customer, as well as the general
public, will remember: “If I have an issue, Best Buy will give me an answer”. This
is reassuring and probably partially explains why people continue to shop there.!
THE CRM PERSPECTIVE/!