THE CRM PERSPECTIVE!
CRM ISN’T JUST A COST, IT’S YOUR MAJOR ASSET!
Let’s face it, CRM didn’t work. The result was an expensive
technology war generated by an attempt at avoiding any human
You might feel that “being customer-focused” is hackneyed, but the
reality is that most business aren’t.!
At the end, ambitions are huge but efforts are weak.!
COMPANIES MUST GO BEYOND GOOD INTENTIONS!
If you don’t know what CX (Customer Experience) stands for, maybe
it’s time for you to get interested and hire a CX director.!
This also helps to reveal unmet customer needs.!