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BLOOMINGDALE’S INCORPORATES MOBILE TOUCHPOINTS The The future of the luxury shopping experience

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BLOOMINGDALE’S INCORPORATES
MOBILE TOUCHPOINTS
The department store chain launched this concept in its Palo Alto store.
Featuring smart dressing rooms, mobile checkout, consumer-facing tablets and
sales associates armed with mobile devices, the store in the Stanford Shopping
Center heightens the omni-channel experience for shoppers. This neighborhood is a
good testing ground for new retail technologies, which Bloomingdale’s may want to
carry over to other locations.
Source: Luxurydaily.com
LaMercatique

Publicada em: Varejo, Negócios
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