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In 2014, when 39% of aspirational brands like Ann Taylor offer this service
on their website, only 32% of prestige brands and 8% of luxury brands do
so.
Gucci is the only luxury Apparel & Accessories brand at the luxury to
offer this feature.
From a consumer point of view, this is very frustrating
ONLY GUCCI OFFERS
REAL-TIME IN-STORE INVENTORY
Studies L2 - Omnichannel– July 2014
LaMercatique

Publicada em: Varejo, Negócios
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