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16 LaMercatique CONSIDER   EVALUATE The future of the luxury shopping experience

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16
LaMercatique
CONSIDER
  EVALUATE
  PURCHASE
  ADVOCATE
 
THE CONSUMER PATHWAY HAS
CHANGED...DRAMATICALLY
PHYSICAL TOUCHPOINTS
PR
RADIO
TV
PRINT
OUTDOOR
WORD OF MOUTH
DIGITAL AD
VIRAL
DISPLAY
SEARCH
WEBSITE
BLOGS
3RD PARTY SITE
DIRECT MAIL
STORE
POS/PROMOTION
E-COMMERCE
M-COMMERCE
CHAT
CALL CENTER PROMOTION
ON INVOICE
BLOG
EMAIL
NEWSLETTER
UNMANAGED TOUCHPOINTS
MANAGED TOUCHPOINTS
SPECIAL EVENT
CONNECTED
OBJECTS
SALES FORCE
DIGITAL TOUCHPOINTS
SOCIAL
MEDIA
LaMercatique

Publicada em: Varejo, Negócios
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