Every business should innovate - and innovation does not require coming up with earth-shattering new ideas. Innovation in business can be subtle and measured. Innovation should also be inclusive, meaning that all employees in a company should be able to give ideas on how to improve the business. Restricting innovation to a particular level of management or department is wasting potential resources that you already have - the creativity that lies hidden within your work force. So get everyone involved and start innovating. If you don't you may just be left behind. For more, see the full article at http://smallbusinessspot.com/how-important-is-innovation-in-business/