1. DOING THE RIGHT THING

2. DOING THE RIGHT THING

3. EMOTIONAL RESPONSE
How Does This Make You Feel?
Do Both Parties Feel They are Right?
Would Being “forthcoming” be the Right
Thing to Do?
DOING THE RIGHT THING

4. Notable Leaders Comment on
Doing The Right Thing
DOING THE RIGHT THING

5. “THE MOST IMPORTANT HUMAN
ENDEAVOR IS STRIVING FOR
MORALITY IN OUR ACTIONS. OUR
INNER BALANCE AND EVEN OUR
VERY EXISTENCE DEPEND ON IT.
ONLY MORALITY IN OUR ACTIONS
CAN GIVE BEAUTY AND DIGNITY
TO OUR LIVES.”
Albert Einstein (1879-1955); Theoretical Physicist,
Philosopher, Nobel Prize Winner
DOING THE RIGHT THING

6. “ALWAYS DO RIGHT – THIS
WILL GRATIFY SOME AND
ASTONISH THE REST.”
Mark Twain (1835-1910); [Samuel Clemens]
Humorist, Essayist, Novelist
DOING THE RIGHT THING

7. “YOU MUST NEVER BE
FEARFUL ABOUT WHAT
YOU ARE DOING WHEN IT IS
RIGHT.”
Rosa Parks (1913-2005); Civil Rights Activist
DOING THE RIGHT THING

8. DOING THE RIGHT THING
“THE TIME IS
ALWAYS RIGHT TO
DO WHAT IS RIGHT.”
Martin Luther King, Jr

9. “IN ANY MOMENT OF
DECISION, THE BEST THING
YOU CAN DO IS THE RIGHT
THING. THE WORST THING
YOU CAN DO IS NOTHING.”
Theodore Roosevelt (1858-1919); 26th U.S.
President
DOING THE RIGHT THING

10. “IF WE ARE TO HAVE ANY
CHANCE OF SURVIVING AS A
FREE NATION, WE HAVE TO
HAVE A RESTORATION OF
ETHICS AND RIGHT BEHAVIOR
BY THE CITIZENS.”
Chuck Colson Special Counsel to Pres Nixon,
Evangelical Christian, Awarded Presidential Citizen’s Medal
(George Bush 2008)
DOING THE RIGHT THING

11. DOING THE RIGHT THING

12. Case Studies Discussion
DOING THE RIGHT THING

13. While working for another television station, the CEO
decided he wanted to move Little House on the Prairie
from 3-4pm so the Jerry Springer Show could be aired
there. This was in the days when Jerry Springer was
known for extremely foul language, hitting and
screaming episodes. The show did slightly better
ratings than Little House on the Prairie amongst
adults 18-49 years of age. Do you think moving Little
House on the Prairie out of the 3-4pm time period for
Jerry Springer was the “right” thing to do?
DOING THE RIGHT THING
Case Study 1

14. We had done a co-promotion with a large retailer who
happened to spend a lot of money with us in advertising as
well. At the end of the promotion, a winner had to have
his or her items scanned at the register and the person
closest to, without going over $1,000 would win the items
they had gathered in 5 minutes. One person had pre-
shopped and knew that his items would be $999.97. When
he had his items scanned, the cash register showed
$1000.03. There was an issue with the scanners. Although
this retailer spent thousands of dollars with the station in
advertising, how would you handle this knowing that we
are a news station?
DOING THE RIGHT THING
Case Study 2

15. Often times we get requests from potential
advertisers that if we are willing to do a news
story on their grand opening that they will
spend more money on us in advertising. How
would you decide what to do?
DOING THE RIGHT THING
Case Study 3

16. “The battle to succeed against our competitors
should be fought on the streets, not inside our
own building. I must have leaders that I can
trust so I can focus my energy on the battle
against the competition, not waste energy on
resolving internal issues of people I can not
trust.”
Jay Zollar
Vice President/General Manager WLUK / WCWF-TV
DOING THE RIGHT THING

17. What Are CEO’s / Owners
Looking For in Staff?
DOING THE RIGHT THING

18. DOING THE RIGHT THING

19. DOING THE RIGHT THING

20.  NEVER BECOME SO ARROGANT
AS TO BELIEVE THAT YOU ARE
INCAPABLE OF SERIOUS
PERSONAL FAILURE OR IN DOING
THE WRONG THING
 WE ARE ALL CAPABLE AND WE
ALL FALL SHORT AT TIMES
DOING THE RIGHT THING

21. HOW DOES ONE KNOW
WHAT THE RIGHT THING
TO DO IS?
DOING THE RIGHT THING

22. “ASSOCIATE WITH PEOPLE OF
GOOD QUALITY IF YOU ESTEEM
YOUR OWN REPUTATION; FOR
IT IS BETTER TO BE ALONE
THAN IN BAD COMPANY.”
George Washington
DOING THE RIGHT THING

23. “HE WHO WALKS WITH
THE WISE GROWS WISE,
BUT A COMPANION OF
FOOLS SUFFERS HARM.”
Proverb
DOING THE RIGHT THING

24. PERSONAL METHODS
 Associations / Acquaintances
 Colleagues, Family, Business Associates,
 Accountability Group (Church friends)
 Company Policies
 Rules of Law
 Majorities
 Accepted Behaviors / Practices
 Bible (Personal Moral Foundation)
 3 Significant Verses for me
DOING THE RIGHT THING

25. “WHATEVER IS TRUE, WHATEVER IS
NOBLE, WHATEVER IS RIGHT,
WHATEVER IS PURE, WHATEVER IS
LOVELY, WHATEVER IS ADMIRABLE,
IF ANYTHING IS EXCELLENT OR
PRAISWORTHY THINK ABOUT SUCH
THINGS”
Phil 4 : 8
DOING THE RIGHT THING

26. “TRUST GOD WITH ALL YOUR
HEART AND LEAN NOT ON YOUR
OWN UNDERSTANDING; IN
EVERYTHING YOU DO REACH
OUT TO HIM AND HE WILL
DIRECT YOUR PATH”
Proverbs 3:5-6
DOING THE RIGHT THING

27. DOING THE RIGHT THING
Now. More Than Ever