A great talk we did for Business Northwest - all about mobile marketing and the opportunities for large and small businesses.

17. To Mexico

18. Found

19. Lost

20. Opps

21. Came home

22. Old mentor

29. Meeting people like:

30. Meeting people like:

31. Meeting people like:

32. And

33. My newest company: More than 17 different speciality master classes: 4 of them in social media. 2 of them in mobile marketing.

34. And…On a personal note

35. And...then

36. And then…

37. 10 weeks old.... 

38. 15 weeks old….

39. And Yesterday, 6 months old 

42. Remember: That is the point of today. Every time you think – this is new! Great news! It’s new you can use it.

43. So...

45. Worrying

47. Biggest reason to do mobile marketing? Based on guerrilla marketing principles and the ideas of NLP

54. Making a highly personal positive impact

55. Creating that relationship.

56. Unlike – just advertising.

65. 1000’s a day – literally !

81. Are you making the wave?

82. Or planning to ride it?

88. Remember: Modern marketing is ALL about the emotions, the ME, the relationship. And the right NOW.

91. The Future From Cisco:

92. Go mobile! Why?

103. It is highly cost effective:

104. Does it work?

107. Does the UK use smartphones? All information is held under copyright of GoAugmented and Great Marketing Works (c) 2011 The UK leads the charge in adoption of smart phone.

108. Lead by demographic segments. All information is held under copyright of GoAugmented and Great Marketing Works (c) 2011 Unsurprisingly, it is the 25 – 45’s who adopt first.

109. Findings from Google (USA side)

112. Stats: will it grow?

116. So what should you be doing with mobile?

119. What’s happening in Japan?

120. What’s really really new? (ish) Something which bridges print and digital – something which can be an A dvertising R evolution !

122. Examples of AR in action

127. Is AR the future? The future is everywhere. Just unevenly distributed. Make sure you are ahead of the curve.