6 Principles to Work Differently // Dimension and Diagram

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Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation. Dimension and Diagram is about identifying and structuring information to frame a problem.

Business

Copyright © 2017 Salesforce
DIMENSION and DIAGRAM
Identifying and structuring information to solve the problem
ignite

Copyright © 2017 Salesforce 3DeathtoStock_Medium9.jpg, deathtothestockphoto.com

Copyright © 2017 Salesforce
Develop a solution to
improve cold care
PROBLEM TO SOLVE

Copyright © 2017 Salesforce 5
For who?
What type of solution?
Where is existing need?
What’s important in a solution?
Resources?
Timing?
Deﬁned production constraints?
Develop a solution to
improve cold care
CONSIDERATIONS

Copyright © 2017 Salesforce
SD
something different
GAC
getting a cold
HAC
having a cold
GOAC
getting over a cold
Masking
Symptoms
Changing
Environment
Flushing
Comforting
6
Structuring the problem is part of the work

Dimension + Diagram
Making information visual in order
to find relationships and solutions
Identifying and exploring
important facets of a problem

You already practice
this behavior in other
areas of your life.

Copyright © 2017 Salesforce
How do you decide on a
new apartment or house?
PROBLEM TO SOLVE
DeathtoStock_CreativeSpace10.jpg deathtothestockphoto.com

Copyright © 2017 Salesforce 10
Location
Price
House itself
Schools
Transportation
Neighborhood
You think about
many dimensions
CONSIDERATIONS
DeathtoStock_CreativeSpace4.jpg deathtothestockphoto.com

Copyright © 2017 Salesforce
School Districts
11
And use visual tools
to better understand
PriceTransportation

Apply the same
behaviors to your
innovation challenge.

Copyright © 2017 Salesforce
Create
connections with
online shoppers
PROBLEM TO SOLVE
DeathtoStock_medium6.jpg deathtothestockphoto.com

Copyright © 2017 Salesforce
Breakdown the problem
space by identifying distinct
pieces of information
Fast
SurpriseFun
Adults
Teens
Reading
Waiting
Phone
Tablet
Families
Discussing

Copyright © 2017 Salesforce .
Dimension from multiple angles
TOP DOWN
Start with a category and breakdown
BOTTOM UP
Synthesize discrete pieces of info
“USERS” Fast SurpriseFun
FamiliesAdults Teens “VALUES”

Copyright © 2017 Salesforce 17
Relationships that are hidden in data and
words appear when visualized; allowing you
to see the problem in new ways.
Visualize information to help
synthesize and prioritize
DELIGHT
EASEVALUE

Copyright © 2017 Salesforce 18
Create simple diagrams
as tools to frame  
and communicate
MATRIX OVERLAP SPECTRUM
It’s not about being
perfect, but useful.

Copyright © 2017 Salesforce 19
Value Web

Copyright © 2017 Salesforce 22
Objectives

Thank you!
L e a r n m o r e
s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y
ignite

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6 Principles to Work Differently // Dimension and Diagram

2. Dimension and Diagram

5. Copyright © 2017 Salesforce 5 For who? What type of solution? Where is existing need? What’s important in a solution? Resources? Timing? Deﬁned production constraints? Develop a solution to improve cold care CONSIDERATIONS

6. Copyright © 2017 Salesforce SD something different GAC getting a cold HAC having a cold GOAC getting over a cold Masking Symptoms Changing Environment Flushing Comforting 6 Structuring the problem is part of the work

7. Dimension + Diagram Making information visual in order to find relationships and solutions Identifying and exploring important facets of a problem

8. You already practice this behavior in other areas of your life.

10. Copyright © 2017 Salesforce 10 Location Price House itself Schools Transportation Neighborhood You think about many dimensions CONSIDERATIONS DeathtoStock_CreativeSpace4.jpg deathtothestockphoto.com

12. Apply the same behaviors to your innovation challenge.

15. Copyright © 2017 Salesforce Breakdown the problem space by identifying distinct pieces of information Fast SurpriseFun Adults Teens Reading Waiting Phone Tablet Families Discussing “USERS” “VALUES”

16. Copyright © 2017 Salesforce . Dimension from multiple angles TOP DOWN Start with a category and breakdown BOTTOM UP Synthesize discrete pieces of info “USERS” Fast SurpriseFun FamiliesAdults Teens “VALUES”

17. Copyright © 2017 Salesforce 17 Relationships that are hidden in data and words appear when visualized; allowing you to see the problem in new ways. Visualize information to help synthesize and prioritize DELIGHT EASEVALUE

23. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite

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