3. Radically Digital.
Molding new business model based on new media
Enhance crea1on with new technologies
5
Help our customers to start a real conversa1on with their customers
Create a mutually beneficial rela1onship based on trust
5. “Marketers’ ul1mate goal should be
to eliminate adver1sing
by improving their products and
rela1onships instead.”
Jeff Jarvis, Prof. Interac1ve Journalism CUNY
6. ATTENTION?
GRPs = frequency x %reach
ENGAGEMENT?
18. classic influen1als new influen1als
passive influencers ac#ve influencers
by responding to requests for advice by proac#vely giving advice
Can you help? Give it a try!
35. social ads
click ojen beker than regular ads
are sold on a CPC basis
are targeted even on city level
are highly manageable
show relevant ac1vi1es from friends
are able to be part of the conversa1on
Bart is already
a fan. have limited edi1ng capabili1es
are not that good posi1oned on the page
37. connect
Facebook Connect is the
next evolu1on of
Facebook Plaborm ‐
enabling you to
integrate the power of
the Facebook Plaborm
into your own site.
38. connect
1. Easy login
2. You get personalized news based on ZIP, company, interests
3. Your friends’ favorites & reads are shown
4. Your favorites & comments show up on your friends’ news feed
5. You can compare & interact with your friends
immediately to discuss, send ar1cles, ...
6. You can compare what the overall user base
favorites, reads or comments on based on the criteria you want
7. You can contact anyone connected and send messages in a sec
8. HUMO can send updates to users
61. Bezoekers Geregistreerden Games gespeeld
300.000
211.784
200.000
146.768
100.000
81.000 100.000
75.000
33.000
8.500 15.000 27.735
0
2005 2007 2009
Category Title
1 WEEK BEFORE THE END
62. blog hkp://www.adnerds.be
twiker hkp://twiker.com/adnerds
facebook hkp://profile.to/adnerds
podcast hkp://adnerds.blip.tv
AdNeRdS
SAY “THANK YOU FOR YOUR ATTENTION!”