OMG Agency | Interactive Advertising
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The document is a presentation about mobile, social media, and the process used by OMG Agency to create experiences for clients. It discusses how mobile is changing behaviors and how experiences are more important than commodities or goods. It also outlines OMG's process of identifying clients' needs, listening, strategizing, engaging audiences, and measuring results. Examples of clients and their social media or video projects are also provided.
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OMG Agency | Interactive Advertising
- 1. University of Minnesota | 02/16/12
- 2. Chad Olsen Grant Spanier Founder Creative Director About
- 3. • THE STORY • MOBILE • VALUE • EXPERIENCE • SOCIAL • PROCESS • WORK Agenda
- 4. THE STORY.
- 5. The Story
- 6. The Story
- 7. The Story
- 8. The Story
- 10. Do you have one of these? Smartphone Xfinity Apple TV Hulu Xbox 360 Netflix PS3 PC Wii Laptop iPod or MP3 Tablet
- 11. YES. you do.
- 12. Mobile helps blend real-world and digital applications. Mobile
- 13. The best camera is the one that’s with you. -Chase Jarvis- Mobile
- 14. NFC: Near Field Communication 2014: Mobile will be the top way to go online Soon-to-come with Mobile
- 15. TV IS GOING MOBILE. Mobile
- 16. 86% PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TV Source: Nielsen Mobile
- 18. Mobile
- 19. Mobile
- 20. Mobile
- 21. Mobile
- 22. OLD SPICE CASE STUDY (watch video)
- 23. VALUE
- 24. Commodities Goods Services Experiences Extract – economic value Supply – business imperative Sell – marketing value Ship to market – consumer sensibility Value
- 25. BEANS $0.03 Value
- 26. Commodities Goods Services Experiences Make – economic value Control costs – business imperative Differentiate – marketing value Lower price – consumer sensibility Value
- 27. CAN $0.15 Value
- 28. Commodities Goods Services Experiences Deliver – economic value Improve – business imperative Immediate Availability – marketing value Quality – consumer sensibility Value
- 29. CUP $0.75 Value
- 30. Commodities Goods Services Experiences Stage – economic value Render Offering – business imperative Engagement/Preference – marketing value Authenticity – consumer sensibility Value
- 31. LATTE $4.00 Value
- 32. WHY?
- 33. EXPERIENCE
- 36. INTERACTIVE IS CHANGING BEHAVIOR.
- 37. HOW?
- 38. FUN.
- 39. FUN. Enjoyment, amusement, or lighthearted pleasure.
- 40. FUN THEORY VIDEO. (watch video)
- 41. SO, LET’S TALK SOCIAL.
- 42. 4 BILLION SHARES ON FACEBOOK LET’S SO, EVERYDAY. SOCIAL. TALK Source: Mashable
- 43. 381, 576, 305 NUMBER OF FOURSQUARE SO, LET’S CHECK-INS SOCIAL. TALK 2010 Source: Mashable
- 44. WE ALL KNOW SOCIAL. LET’S SO, WE ARE TALK SOCIAL. DIGITAL NATIVES.
- 45. OUR PROCESS
- 46. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 47. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 48. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 49. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 50. IDENTIFY LISTEN SO, LET’S STRATEGIZE ENGAGE TALK SOCIAL. MEASURE
- 52. Florence Court | Social Graf Optical | Fashion Show Lila & Claudines | Social, Video, Web, Photography Yukari Spa | Social, Video, Web, Photography Heartbreakers | Social, Video, Web, Photography, Event Planning ByME | App SmartenUP Expo | Branding, Social, Event Planning, Video The Restful Jaw Company | Video Our Work
- 53. Heartbreakers
- 54. Heartbreakers
- 55. Yukari Spa
- 56. ByME
- 57. Connect to Me
- 58. smartenUP
- 59. smartenUP VIDEO (watch video)
- 60. WE CREATE EXPERIENCES. OMG. LOL.
- 61. QUESTIONS?
- 62. chad@omgagency.com @chadolsen grant@omgagency.com @grantspanier omgagency.com @omgagency