Gramener's VP - Sales, APAC Region, Vijayam Sirikonda interacted with the students of IIM Raipur and talked about the importance of data storytelling for business users.
2. GRAMENER NARRATES INSIGHTS AS DATA STORIES
Stories are
Memorable, Viral
NUMBERS
ARE NOT
ENOUGH
STORIES EXPLAIN THEM
Delays are due to fragile
cargo. Trained staff and
forklifts reduce risk of
breakage, and hence reduce
delay.
Insights are Big,
Useful, Significant
FACTS ARE NOT USEFUL
E.g. Delay in cargo delivery
grew 8% last quarter.
INSIGHTS ENABLE ACTION
Lack of forklifts and fewer
trained staff led to the delay.
Improving these can reduce
cargo delay by 15%.
WE REVIEW EVERY FACT TO CHECK IF IT’S AN INSIGHT AND A STORY
INSIGHT STORY
DATA
GRAMENER
COMBINES
2
3. Persona Mapping
Empathy Mapping
Use case Exploration
Opportunity areas
Scoped problem
User scenarios
Information Architecture
Exploratory Data Analysis
Design Ideation
Wireframe design
Prototyping
Usability Testing
Iterative Development
User Testing
DISCOVER
(Research Phase)
DEFINE
(Synthesis Phase)
DERIVE
(Data Insights Phase)
DESIGN
(Ideation Phase)
DEVELOP
(Implementation Phase)
BY LEVERAGING DESIGN THINKING TO DELIVER BEST INFORMATION
EXPERIENCE
Solving the right problem… backed by the right data… in the right way.
4. AND OUR CAPABILITY IN ADVANCED ANALYTICS
Areas we have worked
in ML/AI include: Image
Classification
Video
Analysis
Object
Recognition
Face
Recognition
GIS – Geographical
Information System
Speech
Recognition
Autolysis
Clustering
Treemap
Network Analytics
Recommendations,
Actionable insights
& Productionized Models
Analytics is fast-tracked with our
Proprietary Analytical Packages &
Toolsets, combined with common tools
like R, Python, SAS, Excel
We help define
problems, take your
data from any source
Leverage our
Analytics framework
to extract insights
And come back
with prescriptive
actions
Text
Analytics
5. LED BY A GROUP OF EX-IBM LEADERS WITH PASSION FOR DATA
Gramener was founded in 2011 by a team
of ex-IBMers. We are self-funded and
profitable.
The firm began in India, and expanded
operations to Asia, Europe and North
America. Today, Gramener has offices in
the east & west coast of the US, in
Singapore, and a presence in Europe &
Middle East.
Gramener’s data science expertise is
drawn from a team of ~200 with a rare
skill combination:
Analytics
Consulting
Programming
Statistics
Visual Design
S. Anand
CEO, Co-founder
Naveen Gattu
COO, Co-founder
Sivakumar Sangubotla
SVP, Delivery
Anand drives Strategy - Business
& Technical at Gramener and is
rated among the top 10 data
scientists in India.
Mayank Kapur
CDO, Co-founder
Naveen drives Sales &
Operations, and focuses on client
success & relationship.
Ganes Kesari
SVP Analytics & Innovation,
Co-founder
Ganes leads AI Labs & Analytics
practice. He is a thought leader
and an international speaker.
Siva has two decades of rich
experience in IT Industry
spanning Global Delivery, PMO,
and Operations Management.
Mayank drives the project
delivery and has a proven record
of driving growth and client value
creation.
5
6. AND TRUSTED PARTNERS TO OVER 100 CLIENTS IN MORE THAN 5 VERTICALS
Media & Marketing Public Sector & NGO
Technology & Consulting Banking & Financial Services
Pharma & Healthcare Manufacturing, Retail & Others
6
7. Humanizing Analytics to Capture Minds & Hearts
Gramener bridges the gap between representation and captivating the human
mind, leveraging its analytics framework to capture impactful insights and
engaging human emotions through powerful storytelling
2019 Global Annual
Achievement Award for AI
Named in Gartner’s market
guide for to Analytics
providers
2019 Great Place
to Work
Growth
Champions 2020 –
Economic Times
Featured in
TechCrunch
1
1
0
Deliver best in
class analytics
around
measurable
ROI
Engage through storytelling
Impact Data
culture
through visual
storytelling
Discover
business
problem and
capture
information1
9. DATA STORYTELLING IS A CRITICAL SKILL FOR DATA SCIENTISTS, ANALYSTS & MANAGERS
9
Stories are memorable. They spread virally
People remember stories. They’ll act on them.
People share stories. That enables collective action.
For people to act on analysis, data stories are critical.
But analysts present analysis, not stories
We present what we did. Not what you need.
You need to know what happened, why, & what to do.
Narrated in an engaging way. As a story.
We’ll learn how do that in this session.
Storytelling has a 30X Return on Investment
Rob Walker and Joshua Glenn auctioned common
items like mugs, golf balls, toys, etc. The item
descriptions were stories purpose-written by 200+
contributing writers.
Items that were bought for $250 sold for over $8,000 –
a return of over 3,000% for storytelling!
Original price: $2.00.
Final price: $50.00.
This little statue stood on the window-sill
in my favorite aunt’s front hall. Perched
between plants of varying shapes and
sizes, surrounded by shards of broken
pottery and miniature ceramic elephants
from the Red Rose Tea box, dappled with
sunlight shining through the leaded glass
figures of St. Francis in his garden and
the mossy Celtic Cross, …
11. THE JOURNEY FROM DATA TO DECISIONS
Data Engineering
MaturityPhases
Data Science
Data as
‘Culture’
Data
Collection
Data
Storage
Data
Transformatio
n
Reporting Insights
Consumptio
n
Decisions
Source: Article – When and how to build out your data science team
12. THE JOURNEY FROM DATA TO DECISIONS
Data Engineering Data Science
Data
Collection
Data
Storage
Data
Transformatio
n
Reporting Insights Consumption
MaturityPhases
Source: Article – When and how to build out your data science team
Data as
‘Culture’
Decisions
13. INSIGHT: PREDICTING TELCO CUSTOMER CHURN
Tenure (months)
0 - 12 36+12-36
Data Usage >
1.5 GB
01
YN
Bill > $65
0
N Y
• Simple Decision-tree model offered ~30% reduction in churn
• Advanced black-box models offered ~50%, but with low explainability
0Low Risk
1
High Risk
Source: Gramener
14. • Human settlements
closer to the coast
• Northern belt has
high density
Population
Distribution
Maps on Kepler.gl
15. • Kerala (in the south)
is wealthy despite
higher population
Wealth
Distribution
Maps on Kepler.gl
16. • North east region
has better toilets
despite low wealth
Type of Toilet
facilities
Maps on Kepler.gl
17. Senior Data ScientistPrincipal AI StorytellerChief Data Wizard
FEELING LUCKY? HERE’S A DATA SCIENCE TITLE GENERATOR!
Data
Statistical
ML
AI
Chief
Principal
Senior
Junior
Associate
Deputy
Assistant
Scientist
Engineer
Analyst
Designer
Developer
Designer
Storyteller
Ninja
Chef
Wrangler
Evangelist
Rock Star
Wizard
Alchemist
Vanity keywords Areas Activities
18. $1.1 BN IMPACT ON 550K TONS OF INVENTORY MOVEMENT ON PRICE FORECASTING
An industrial group dealing in commodities was trying
to forecast the future trend of Viscose price in order to
take decisions on whether to hold or push inventory
actively.
Gramener used time series forecasting models
including ARIMA, NNET, TBATS to determine forecast
by analyzing ten years historical prices of the
commodities, along with competitor prices, substitutes
prices, exchange rates and stock indices.
Also, since the key question was direction, not
magnitude, we applied classification models (SVM,
Random Forest, XG Boost) for higher trend accuracies.
The results of 2 different models predict the price 5
weeks’ price trend (up or down) weekly.
Based on this, business users determine whether to
push the level of inventory up or down across the
550,000 tons of viscose – a savings potential of ~2% on
USD $1.1 billion.
2% 75%+
Savings Potential on USD $1.1
Billion
Accuracy on Price Forecasting
and Direction
18
19. WHAT DOES THE DATA TOOLS LANDSCAPE LOOK LIKE?
The tool does not matter. A person’s skill with the tool does.
Pick an ability to learn new tools rapidly
Source: https://mattturck.com/data2019/
20. EXAMPLE: WHAT ARE YOUR TOOL OPTIONS TO VISUALIZE DATA?
Code-based
Plug-n-
play
Flexibility
Complexity
Google Data Studio
Excel
Google Sheets
Tableau
Raw
Vismio
Datawrapper
Timeline JS
Polestar
Vega
Vega-lite
d3,
matplotlib
C3
High charts
Nvd3
Gramex
ggplot, bokeh
Plotly
Choose tools based on flexibility, your background and tool availability
21. Tip #4: Learn new tools quickly
Tip #2: Learn non-core skills
Tip #3: Sharpen ability to handle data
Tip #1: Master the application of knowledge
23. COVID-19 HAS DISRUPTED THE GLOBAL ECONOMY..
Source: McKinsey – COVID-19 Briefing materials
24. ..THE US LOST ALL JOBS GAINED SINCE THE GREAT RECESSION
Source: Tax Policy Center
Over 26M jobs lost… …in just 5 weeks
Source: CNBC, Dept of Labor, Bureau of Labor Statistics
25. WHAT DOES THE RECESSION MEAN FOR JOBS IN DATA SCIENCE?
Source: McKinsey report – Lives and Livelihoods
Data jobs and specialized professions
are relatively less impacted
Industries with the lowest wages and
lowest educational attainment are hit
the hardest
26. HERE’S WHY DATA IS KEY FOR COVID-19 AND THE RECESSION
Enterprises
B
Community
C
Remote workforce & collaboration
Market demand & Cash flows1
2
Supply chain & Logistics3
Identifying vulnerability and contact-tracing
Tracking the COVID-19 patient lifecycle1
2
Predicting infection rates and spread2
Public Health
A
Understand behavioral shifts
Mapping the effectiveness of shutdown1
2
Address people concerns during Covid-193
Source: Gramener – NYC 311 analysisSource: Kinsa Health weather map Source: Gramener – Supply Chain flow
27. HOW DO YOU STAY RELEVANT AND GROW IN YOUR CAREER PATH?
Do your own
data projects
Read/Write on
data science
Maintain a
public
portfolio
Compete,
learn & re-
apply
Source: Article – How to demonstrate your passion for Data
28. OUR OFFICES
28
USA-New Jersey
USA-California
Singapore
India-Hyderabad
India-Bengaluru
India-Mumbai
2 Research Way, Princeton, NJ 08540,
Ph: +1 609 454 5170 Fax: +1 609 454 3669
5000 Birch Street West Tower Suite 3000 Newport
Beach, CA - 92660 Ph: +1 949 878 0703
High Street Centre, #18-03 1 North Bridge Road
Singapore - 179094 Ph: +65 6536 0036
Plot No.9/2, 2nd Floor Survey No.64, HUDA Techno
Enclave, Phase - II, Madhapur, Hyderabad Telangana -
500081
Ph: +91 40 6764 2100 Fax: +91 40 6764 2121
NCR Arcade, 2nd floor, 580/B, Sector 6, HSR Layout,
Bengaluru, 560102 Ph: +91 80 4122 5398
Supreme Business Park, 2nd floor, Wing B, Behind
Lake Castle Building, Hiranandani Gardens, Powai,
Mumbai, 400 076