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Why bad design is your fault - UXPA 2016

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Why Your Design Team Can't Move the Needle

Publicada em: Design
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Why bad design is your fault - UXPA 2016

  1. 1. + GREG RAIZ WHY YOUR DESIGN TEAM CAN’T MOVE THE NEEDLE
  2. 2. + GREG RAIZ WHY BAD DESIGN IS YOUR FAULT
  3. 3. DESIGN IS IMPORTANT RIGHT?
  4. 4. APPLE NEST DYSON IKEA GOOGLE TESLA
  5. 5. YET, THERE ARE OF WELL UNDERSTOOD AND POORLY DESIGNED PRODUCTS
  6. 6. WHY?
  7. 7. I’ve been in all of these roles Student Developer Designer Product Manager CEO
  8. 8. AT SOME POINT IT’S BEEN MY FAULT. 
 IT’S BEEN YOUR FAULT TOO.
  9. 9. THE STUDENT
  10. 10. IT’S HARD TO CRITICIZE YOUR OWN WORK
  11. 11. PM
  12. 12. PRODUCT PROJECT PROGRAM
  13. 13. CHOOSE 60 MILLION PEOPLE TO UPSET
  14. 14. TO DESIGN SOMETHING GREAT, EVERYONE MUST AGREE ON “GREAT”
  15. 15. DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS
  16. 16. HUGH TUGH MUGHL
  17. 17. FEATURES WITHOUT COMPREHENSION ARE LIKE EXTRA PAGES IN A FOREIGN BOOK
  18. 18. DESIGNER
  19. 19. EARLY IOT
  20. 20. DESIGN VISUALS UI UX IA
  21. 21. 50:1
  22. 22. THE FEATURE MATRIX
  23. 23. TO DESIGN SOMETHING GREAT THE COMPANY CULTURE MUST SUPPORT IT
  24. 24. EARLY RZ
  25. 25. DESIGN ONLY
  26. 26. CODE WINS? DESIGN IS TRUTH? FOLLOW THE SPEC?
  27. 27. TRUTH LIES IN THE FINISHED PRODUCT. BE AT THE FINISH LINE
  28. 28. THE CLIENT
  29. 29. I HAVE A NEED & A BUDGET I HAVE A UX & DESIGN VISION
  30. 30. THE WEBSITE
  31. 31. TO DESIGN SOMETHING GREAT THE CONSTRAINTS NEED TO BE WELL UNDERSTOOD
  32. 32. TO SUM IT UP…
  33. 33. CREATE A DESIGN CULTURE
  34. 34. THANK YOU FOLLOW ME @GRAIZ OR EMAIL ME GRAIZ@RAIZLABS.COM

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