2. PURPOSE & AIMS
• The purpose of this market research was to find out
what my target audience wanted in my music
magazine. This presentation will show my overall
results from my questionnaire I carried out.
• The second purpose of this questionnaire was to
find out any new ideas form my target audience
which I could include in my magazine to make it
more appealing to them.
3. METHODS & TECHNIQUES
• The first method I used for my market research was
the questionnaire, which is where I went out and
asked people questions first hand, this was quite
basic as it was just quantitative answers.
• The second method I used was a focus group, this
was more effective as it meant I could discuss my
answers and include quotes in my presentation of
what my peers thought. This was qualitative
research so I was able to get a mixture of both.
4. AUDIENCE PROFILING
The results from my questionnaire show that the
age range was most common between 16-18
and 18-21 males, the fact that most of them
are quite young suggests that they may still be Town Of Residence
in college with only part time jobs which shows
how they may only have a small income so I
may have to price my magazine lower in order 40%
Harlow
50% Epping
to get sales. The chart also shows that the main Hertfordshire
own of residence is Harlow so this will show me
what area to position my product in. 10%
5
Age Range
4
Employment Status
3 Gender
10%
2
Series1 40% Male 40% Full time job
1
60% Female 50% Part time job
0
In education
5. MEDIA PURCHASING HABITS
Hobbies/Interests where do you usually
Going to the
buy your magazines
10% 10% cinema 10%
Attending
20% concerts/gigs 20% online
30%
Music newsagents
70% music shops
30%
Sports
How often do you think the
How many Magazines magazine should be
brought in a month released
10%
none every week
20%
one
30%
two 50% 50%
40%
three
6. MEDIA PURCHASING HABITS
• From the previous slide we can tell that most of my
target audiences habits are listening to
music, which is perfect for my magazine because it
is drum & bass. We also know that there is a 50/50
split on when my audience will like the magazine to
be produced, I also know that most people like to
purchase their magazines from a newsagents which
tells me where to place my product to get the most
sales. The fact that most people only buy
magazines twice a month tells me that I should
produce my magazine once a fortnight.
7. PERSONAL PREFERENCES
What offers would you like to Reasonable price to
see in the magazine charge for music
10% Music shop magazine
vouchers
20% 20% 10%
20% Codes to Two pounds fifty
download music Three pounds
50%
free drink at club 30% 40% Three pounds fifty
four pounds
what front covers do you Why do you prefer that
prefer cover
10% 10%
Image
20% one
Font
50% two 20%
30% Layout
30%
three
Text
30%
Color scheme
8. PERSONAL PREFERENCES
• Looking at my tables on the previous slide I can tell
that most od my target audience would like my
magazine to feature codes to download music
online. I also know that most people would think £3
is a reasonable price to charge for my magazine
and considering that most of the people are young
ad don’t have much money this would be a
reasonable price to charge. From my feedback I
know that my target audience preferred
• This front cover due to the layout, so I will
• Try make my layout similar to this one.
9. PERSONAL PREFERENCES
From my charts I can tell that Colour Scheme What tone would
most people would prefer my 10% Red,white, you like the
magazine to be the colours 10% blue
magazine to…
Black,white
black, white, red, I think these 30%
,red 10%
colours will be good to use Grey,black Informal
50% ,red
because they will stand out and Blue,white,
30%
60%
Humorous
serious
look effective, they will also suit black
my genre. My target audience
would like me to take a informal
tone to my magazine which I What artists would you
think will be good because it will like to see featured
appeal to my audience more as within the magazine
they are young. Chase & status
was the most popular artists my Chase&Status
30% 40%
peers would like to see featured Totall Recall
and I think this is because he is 30% DJ Fresh
quite well known.
10. PERSONAL PREFERENCES
The most popular feature my
target audience would like to What features would you like to see
be featured is the best clubs to in the magazine
8
go to, then the next most 7
6
popular feature is biggest 5
4
tracks of the year, I think theses 3
2
features are both good 1
0 Series1
because it shows how young
my audience are but how they
want to know all the clubs and
stuff because of the age they
are at. I also know that my What font suits the
audience are split between magazine
theses three fonts. Music Music 10%
Font 1
Music. Once I get some more 30% Font 2
feedback I will be able to pick 30%
Font 3
a certain font for my magazine 30%
Font 4
based on my feedback.
11. CONCLUSION
• Overall I have decided to do my magazine in a
informal tone because that’s what my target
audience want. I have also decided to use the
colours black, white and red ad my main colour
chemem because my target audience like it and I
think it will appeal to my audience more.
