3. Contrast
• Contrast:
“The
state
of
being
strikingly
DIFFERENT
from
something
else
close
by.”
• This
means
we
pay
more
ATTENTION
to
the
element
of
the
image
that
stands
out
from
its
environment.
• Synonyms:
distinction,
variation,
difference,
distinguish.
5. Homogeneity
• Homogeneity:
“The
state
of
being
homogenous
–
alike,
similar.”
• This
means
that
when
all
the
objects
in
an
image
are
similar
to
each
other,
we
perceive
them
as
one
single
thing.
• Synonyms:
likeness,
resemblance.
7. Law
of
Closure
• We
tend
to
ignore
gaps
and
complete
shapes.
• Our
minds
perceive
objects
such
as
shapes,
letters
as
pictures
as
being
whole
even
when
they
are
not
complete
• Although
there
are
no
triangles
and
circles,
our
brains
tend
to
fill
in
the
missing
information
to
create
familiar
shapes
and
images.