2. luvurpix.com
What ?
luvurpix.com is a online and mobile platform,
where you can learn how to do better
photos... while you play!
And it’s an innovative and entertaining
marketing options for brands.
4. luvurpix.com
How?
• themed contests
• two-phase contests:
• upload session
• vote session
• all contests are timer-driven
No portfolio. No album. Only a game.
6. luvurpix.com
Target
BRANDS Multicontest
More parallel contests -with various levels of difficulty- bring to a
PROFESSIONALS wider target, from who uses the mobile to shoot pictures to
professionals. In this way, users with similar skills are more
likely to take part in the same contest.
NEWBIES/
AMATEURS Brand
Brands can use luvurpix.com engine in white-label to
create viral communication campaigns, both in
Facebook and online. They can also raise their
“INSTAGRAMERS” clients’ engagement with the photographic
contests.
7. luvurpix.com
Business Model
FREE Plan PAY PER USE Plan PREMIUM Plan BRAND Plan
Limited access to contests Access to contest Full access to all contests Complete customization
No pictures in personal No pictures in personal
Pictures in personal portfolio Website
portfolio portfolio
No tool performance No tool performance Tool performance Facebook APP
FREE € 0 / year €1 per contest € 22 / year To be defined with Brand
REVENUES FROM USERS REVENUES FROM
BRANDS
8. luvurpix.com
luvurpix per i brand
Strategical Multi platform
Design Terms Of Service Collect Data
Marketing access
• In order to reach • With • You can retrieve
• Webstite layout contact
• Contests can the highest
number of and
luvurpix.com
information of
involve potential there are no
potential clients, FacebookAPP users who
clients in a very the platform is conflicts with
can be participate in the
new and accessible from Facebook
the Internet, customized at contest, for
interactive way terms of further marketing
Facebook and various level
mobile Service activities
9. luvurpix.com
Users & Revenues Forecast
1000000
Users
Revenues from Users (Premium&Pay per Use Plans)
Revenues from Brands
750000
The use of open graphs, Scalability
the mobile phone Contact me for more details on business plan, forecast and commercial strategy.
500000
diffusion and the multi- We fundraising.
contest system create
high scalability and
growth conditions. 250000
Brands revenues grow in
Brand
% with the flow of time,
while acquiring
importance in the total 2012 2013 2014 2015
turnover.
10. luvurpix.com
WE ARE
HIRING!
MOBILE APP DEV Team
Marco Simone Fabio Gianluca Enrico Vera
• Founder • Community • Develop Team • System Administrator • Frontend developer • Traslaltor
• Strategy planner Manager Leader • Backend developer
• Marketing • Contests • Web
Supervisor developer
• Designer
11. luvurpix.com
Timeline
FUNDRAISING
BOOTSTRAPPING
January 2011 April 2011 October 2011 October 2012 November January 2013 October 2013
The idea Start Developing Online Prototype Checkpoint luvurpix.com Start Develop luvurpix Online
• Test in • Being of • more than 950 • 6700 users • Start • Website: reuse
Facebook marketing users • 28% active studying the whole
users
• Start of campaign registered in
• project prototype
•
3% premium
Fanpage • Launch of pre-launch • 400k pageview Being of code
landing page • +100 per month fundraising • Develop
countdown uploading • 6000 unique Mobile APP
visitors per
during the first month
contest • 11 min average
access time