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luvurpix.com
y o u r   p h o t o - g a m e
luvurpix.com

                      What ?




luvurpix.com is a online and mobile platform,
   where you can learn how to do better
          photos... while you play!

    And it’s an innovative and entertaining
      marketing options for brands.
luvurpix.com

        What ?




learn... by playing
luvurpix.com

                                How?




• themed contests
• two-phase contests:
 •  upload session
  • vote session
• all contests are timer-driven

                No portfolio. No album. Only a game.
luvurpix.com

                 How?




                  Engaging and viral features:
                 • followers
                 • performance graphs
                 • scores
                 • badges



Complete Facebook Open Graph Integration
luvurpix.com

                              Target




BRANDS                      Multicontest
                             More parallel contests -with various levels of difficulty- bring to a
            PROFESSIONALS     wider target, from who uses the mobile to shoot pictures to
                                professionals. In this way, users with similar skills are more
                                  likely to take part in the same contest.
            NEWBIES/
            AMATEURS                     Brand
                                           Brands can use luvurpix.com engine in white-label to
                                            create viral communication campaigns, both in
                                              Facebook and online. They can also raise their
         “INSTAGRAMERS”                         clients’ engagement with the photographic
                                                  contests.
luvurpix.com

                                                          Business Model




      FREE Plan                  PAY PER USE Plan              PREMIUM Plan                     BRAND Plan

Limited access to contests         Access to contest        Full access to all contests     Complete customization

 No pictures in personal        No pictures in personal
                                                          Pictures in personal portfolio           Website
        portfolio                      portfolio

  No tool performance            No tool performance            Tool performance                Facebook APP




     FREE € 0 / year                €1 per contest                 € 22 / year             To be defined with Brand




                             REVENUES FROM USERS                                           REVENUES FROM
                                                                                              BRANDS
luvurpix.com

                                               luvurpix per i brand




   Strategical            Multi platform
                                                      Design          Terms Of Service         Collect Data
   Marketing                access


                      •   In order to reach                           •   With              • You can retrieve
                                                • Webstite layout                             contact
• Contests can            the highest
                          number of                and
                                                                          luvurpix.com
                                                                                              information of
  involve potential                                                       there are no
                          potential clients,       FacebookAPP                                users who
  clients in a very       the platform is                                 conflicts with
                                                   can be                                     participate in the
  new and                 accessible from                                 Facebook
                          the Internet,            customized at                              contest, for
  interactive way                                                         terms of            further marketing
                          Facebook and             various level
                          mobile                                          Service             activities
luvurpix.com

                                                  Users & Revenues Forecast




                                            1000000
    Users
    Revenues from Users (Premium&Pay per Use Plans)
    Revenues from Brands
                                              750000


The use of open graphs,       Scalability
the mobile phone        Contact me for more details on business plan, forecast and commercial strategy.
                                             500000
diffusion and the multi- We fundraising.
contest system create
high scalability and
growth conditions.                           250000

Brands revenues grow in
                              Brand
% with the flow of time,
while acquiring
importance in the total                                   2012            2013            2014            2015
turnover.
luvurpix.com
  WE ARE
  HIRING!

MOBILE APP DEV                                        Team




    Marco               Simone            Fabio              Gianluca               Enrico                Vera


   • Founder          • Community    • Develop Team    • System Administrator   • Frontend developer   • Traslaltor
   • Strategy planner   Manager        Leader                                   • Backend developer
   • Marketing        • Contests     • Web
                        Supervisor     developer
                                     • Designer
luvurpix.com

                                                               Timeline




                                                                                                       FUNDRAISING

                                                  BOOTSTRAPPING




January 2011      April 2011     October 2011              October 2012           November        January 2013        October 2013
  The idea     Start Developing Online Prototype            Checkpoint          luvurpix.com      Start Develop      luvurpix Online


•   Test in     • Being of         • more than 950         •   6700 users       • Start           • Website: reuse
    Facebook        marketing          users               •   28% active           studying          the whole
                                                               users
•   Start of        campaign           registered in
                                                           •                        project           prototype
                                                                                •
                                                               3% premium
    Fanpage     •   Launch of          pre-launch          •   400k pageview        Being of          code
                    landing page   •   +100                    per month            fundraising   •   Develop
                    countdown          uploading           •   6000 unique                            Mobile APP
                                                               visitors per
                                       during the first        month
                                       contest             •   11 min average
                                                               access time
luvurpix.com


Visit our prototype


adoroletuefoto.it




                               thank you.
                      marco govoni | play@luvurpix.com | @marcogovoni



                            it.linkedin.com/in/govonimarco

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**OLD PROJECT** Now see loveyourpix.com !

  • 1. luvurpix.com y o u r p h o t o - g a m e
  • 2. luvurpix.com What ? luvurpix.com is a online and mobile platform, where you can learn how to do better photos... while you play! And it’s an innovative and entertaining marketing options for brands.
  • 3. luvurpix.com What ? learn... by playing
  • 4. luvurpix.com How? • themed contests • two-phase contests: • upload session • vote session • all contests are timer-driven No portfolio. No album. Only a game.
  • 5. luvurpix.com How? Engaging and viral features: • followers • performance graphs • scores • badges Complete Facebook Open Graph Integration
  • 6. luvurpix.com Target BRANDS Multicontest More parallel contests -with various levels of difficulty- bring to a PROFESSIONALS wider target, from who uses the mobile to shoot pictures to professionals. In this way, users with similar skills are more likely to take part in the same contest. NEWBIES/ AMATEURS Brand Brands can use luvurpix.com engine in white-label to create viral communication campaigns, both in Facebook and online. They can also raise their “INSTAGRAMERS” clients’ engagement with the photographic contests.
  • 7. luvurpix.com Business Model FREE Plan PAY PER USE Plan PREMIUM Plan BRAND Plan Limited access to contests Access to contest Full access to all contests Complete customization No pictures in personal No pictures in personal Pictures in personal portfolio Website portfolio portfolio No tool performance No tool performance Tool performance Facebook APP FREE € 0 / year €1 per contest € 22 / year To be defined with Brand REVENUES FROM USERS REVENUES FROM BRANDS
  • 8. luvurpix.com luvurpix per i brand Strategical Multi platform Design Terms Of Service Collect Data Marketing access • In order to reach • With • You can retrieve • Webstite layout contact • Contests can the highest number of and luvurpix.com information of involve potential there are no potential clients, FacebookAPP users who clients in a very the platform is conflicts with can be participate in the new and accessible from Facebook the Internet, customized at contest, for interactive way terms of further marketing Facebook and various level mobile Service activities
  • 9. luvurpix.com Users & Revenues Forecast 1000000 Users Revenues from Users (Premium&Pay per Use Plans) Revenues from Brands 750000 The use of open graphs, Scalability the mobile phone Contact me for more details on business plan, forecast and commercial strategy. 500000 diffusion and the multi- We fundraising. contest system create high scalability and growth conditions. 250000 Brands revenues grow in Brand % with the flow of time, while acquiring importance in the total 2012 2013 2014 2015 turnover.
  • 10. luvurpix.com WE ARE HIRING! MOBILE APP DEV Team Marco Simone Fabio Gianluca Enrico Vera • Founder • Community • Develop Team • System Administrator • Frontend developer • Traslaltor • Strategy planner Manager Leader • Backend developer • Marketing • Contests • Web Supervisor developer • Designer
  • 11. luvurpix.com Timeline FUNDRAISING BOOTSTRAPPING January 2011 April 2011 October 2011 October 2012 November January 2013 October 2013 The idea Start Developing Online Prototype Checkpoint luvurpix.com Start Develop luvurpix Online • Test in • Being of • more than 950 • 6700 users • Start • Website: reuse Facebook marketing users • 28% active studying the whole users • Start of campaign registered in • project prototype • 3% premium Fanpage • Launch of pre-launch • 400k pageview Being of code landing page • +100 per month fundraising • Develop countdown uploading • 6000 unique Mobile APP visitors per during the first month contest • 11 min average access time
  • 12. luvurpix.com Visit our prototype adoroletuefoto.it thank you. marco govoni | play@luvurpix.com | @marcogovoni it.linkedin.com/in/govonimarco