3. •INTRODUCTION
‘Marketing is the management process responsible for identifying,
anticipating and satisfying customer requirements profitably.’
Travel and Tourism Marketing provides an
introduction to the marketing of travel
strategy market segmentation, the business
environment, marketing research as well
as marketing planning.
4. •SERVICE DEFINATION
1.providng the path for the customers to travel for
their pleasure.
2.The business of providing tours and services for
tourists.
3.The occupation of providing information,
accommodations, transportation, and other services to tourists.
4. The promotion of tourist travel, esp. for commercial
purposes. . the activity of traveling for pleasure, to see sights, for
recreation etc.
Travel and tourism products are generally considered to be
services rather than tangible ‘goods’ .
.
5. TRANSPORTATI
ON
ATTRACTIONS TRAVEL
AGENTS
MARKETIN
G IN
TOURISM
AND
TRAVELS
ACCOMODATI
TOUR ON AND
OPERATORS CATERING
TOURISTS
INFORMATION
AND GUIDNG
SERVICES
6. CUSTOMER NEEDS:
Educational groups Educational groups:
Families Talks accommodation for larger groups
Tourists Somewhere to eat
Corporate Health and security
Special need customers Range of ages
Families:
Economical prices Tourists:
Events at times when children are off school Range of languages
Changing exhibits Interesting place to visit
Range of activities for all the family. Indoor attraction
Corporate:
Conference facilities
Catering
High standard of facilities
Parking
Accommodation
7. CONSUMER EXPECTATIONS:
Delivering consistent and superior service
is an important expectation of customers.
Cleanliness
Noise level, comfort
Quality products and services
Adherence to schedules
Courteous employees
Discounts
Covering of all destinations
medical aids, proper food
8. 1. Product
The tourism product are accommodations,
transportation, food, recreation
and attractions. Often the product
includes intangibles such as
history, culture and natural beauty.
Destination and transportation are main
products.
2. Price
This refers to the amount
customers pay for the
product or service
provided. A quality tourism
experience at a fair price is
what the customer is
looking for in most cases.
9. 3. PLACE 4. PROMOTION
The place where the A range of activities can be
customer buys the tourism used to convince
product can vary greatly. customers to buy the
Travel agents, tour product, including
operators and tour information kits, web sites,
wholesalers are a few advertising, personal
examples of the distribution selling, sales promotion,
points for tourism products. travel shows, and public
relations.
Utilize tourist information
centers, such as welcome
centers.
Participation with your
state, regional and local
tourism offices and
associations.
10. 5. PEOPLE
6.PHYSICAL EVIDENCE
The people who sell and
The tourist attraction, which is an
service your product are an expensive for the customer must be
extremely important part of tangibilized with the help of tangible
tourism marketing. Because items like, comfortable seats while
much of the tourism traveling, layout, and design of the
industry is based upon word- resort, natural service, etc. the sign
of-mouth advertising- posts that indicate directions, route
particularly about the service maps, information regarding rules and
received- what your regulations of the tourist spot and the
sign regarding the public utilities like
customers
toilets, telephone booth also form a
say after they depart can part of the physical evidence. Printed
thrust your business forward matters such as brochures also play an
or send it into a downward important role in the development of
spiral. tourism. As the product, in tourism is
intangible
11. PROCESS
It is the way of undertaking
transaction supplying information
and providing services on a way,
which is acceptable to the
consumer and the effective to the
organization.
How we delivers our service to the
customers and the process which
we follows that is
How we receives them?
How we gives better courtesy to
them?
What are the destinations we
offered to them and what we
fulfilled?
12. OPERATIONAL ISSUES FOR SUCCESS:
Excellence in fulfilling the promise
Timely response to customers' requests
Solid and fruitful strategic alliances
Marketing know-how
13. QUALITY ISSUES:
Quality and sustainability in tourism are
inherently linked.
safety and security, hygiene, accessibility,
transparency, authenticity and harmony of
the tourism activity concerned with its
human and natural environment.
The accessibility, and the technical performances of the
tourist infrastructure.
Competence and personnel providing the services.
