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HR issues in Modern Retail

Gopal Kumar
IMIS(2013-15)
Organization
Structure
Performance
management
System

Organization
Culture
HR Functions in
Modern Retail

Variable Pay
Pattern

Learning &
Development
Talent
management
Common Challenges
Talent crunch at MM & SM
Lack of professionally educated workforce
Lack of bargaining power
Employee poaching in the retail industry
Problems of work life balance
HR factor in retail: Largely ignored
Get the basics right
Respect the floors
Looks do matter
Loyalty works both ways
Family ties
Indicative Salaries in Retail
Avg Sal(in Lacs)

Retail Sales Executive

Retail Sales Manager

Retail Store Manager

0

0.5

1

1.5

2

2.5

3

3.5

4
Attrition Rate Industry wise
Retail

Pharma
Attrition rate %

IT-ITES

FMCG

0

10

20

30

40

50

60
Key Focus areas for HR
Past
Focus has been majorly on hiring since attrition
is very high in this sector. As retail is one of the
fastest growing sectors in India, the key business
motive was also on expansion thus, having HR
majorly focus on recruiting and getting people
on floor on time
Current
Control attrition
Increase productivity
Reduce cost
Minimize hiring.
Future
Building strong rewards & recognition program
Aggressive Incentive Plans
Building practices to retain critical talent
Acquire skill sets that is scarce
Capability building and continuous focus on
training
Create a strong performance driven & learning
culture
Go Forward Plan

Talent
Acquisition

Talent
management

Talent
Development
Thank You

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Hr issues in modern retail