Rainforest Alliance could use social media like Foursquare and Flickr to raise awareness and engage volunteers. Foursquare allows tracking user locations for rewards at businesses attracting college students. Flickr allows hosting pictures of Rainforest Alliance products, with contests for best photos shared on websites and social media. These low-cost options generate content without much professional involvement.

2. RA could keep track of which businesses are doing the best at attracting college students and focus their attention at these.

4. College students and businesses could take pictures of with RA products in fun and different ways.

5. Contests could be held to see who has the best pictures and they could be hosted on the website, Facebook, Twitter etc…Rainforest Alliance can take advantage of Web 2.0 sites with little to no cost and little to no professional staff involvement. They only need to provide the platform that the users can use to generate the content.<br />