Extend your reach to the next billion potential customers by enabling them to consume your content and services from their mobile devices. We discuss what standards and devices are out there, some of lessons learned about designing for a small screen, and how to get your mobile presence up and running. See how Mobile AJAX works today-and you can tell us how "mobile AJAX" should work tomorrow.
1. Designing For Lifestyle: Mobile Ethnography Kelly Goto Principal & Design Ethnographer Interfaces: Mobile Focus gotomedia, inc. | gotomobile.com
2. “ The mobile industry, as a whole, is technology- and gadget-led. What’s important, however, is to design for the user’s lifestyle , and what he or she wants. Design must target mass-market users, not only technical early adopters.” (Ian Curson, Oyster Partners, interviewed by Comverse)
5. % 3G Penetration Chetan Sharma Consulting. Base data from DoCoMo, KDDI, SKTelecom, KTF, Verizon, Cingular, Vodafone, 3, Merrill Lynch, Population estimates from respective government Japan Korea UK US 2004 2006 2008 2010 14% 30% 5% 0% 57% 57% 15% 16% 85% 75% 39% 25% 90% 83% 64% 48%
7. MUXP = Mobile User Experience “ I’m ready to try this out” BRAND REPUTATION “ this works for me” USABILITY/ USEFULNESS LIFESTYLE PERCEPTION INTERACTION INTEGRATION “ This works for me”
9. Methods Of Contextual Inquiry ETHNOGRAPHIC RESEARCH culture and environmental audience research CONTEXTUAL INQUIRY immersive environment based interviews and observation CONCEPT TESTING testing of visual or conceptual models PROTOTYPE TESTING one-on-one usability testing or heuristic analysis of wireframes or prototypes ASSESSMENT TESTING one-on-one testing of release version of product ACCEPTANCE TESTING one-on-one testing post release
